When a journalist takes on a company, brand, individual or other entity -- they are protected by the big media companies that employ them. Bloggers, not so much. Leslie Richards is learning this lesson the hard way.
She runs a small organic clothing store, Oko Box, and writes a blog that focuses on eco-friendly products and lifestyle choices. She was approached by a production company called Vision Media Television. They told her they wanted to make a TV documentary that included her business. So far, so good. But not for long.
After a few conversations, the production company told Richards that they needed $25K up front to proceed. She thought it sounded a bit shady so she did quite a bit of homework and then posted the entire saga (including e-mails back and forth between herself and the company) on her blog.
Her headline..."Scam Taking Advantage of Green Businesses" not only drew her readers' attention, but it also garnered her a $20 million lawsuit.
In a post on BlogHer.com Virginia Debolt raises some important questions. What are a blogger's right? What protections are there? How does the first Amendment play into all of this?
Debolt's post goes on to suggest protecting yourself by forming an LLC to give you some arm's length protection and adding disclaimers to your site to give yourself a little cushion. But frankly, she doesn't sound that convinced.
I have to admit, this hasn't really been on my radar screen. Maybe it should be. How about you? Have you ever considered the potential danger of of a specific blog post? Have you ever decided not to publish something because it felt too risky?
Is this something you think you (or all of us who blog) should protect yourself from? If so, how are you going to do that?
Continue reading "Hey Blogger, Are You Ready for the Lawsuit?" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Content.
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.