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  • US Ad Spend Increases 5.7% in 1H10

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    CONTENT TYPE: Chart | TOPIC: None

    Led by television media spending, total measured advertising expenditures reached $63.6 billion in the first half of 2010, up 5.7% from the same period a year earlier, according to data from Kantar Media. Ad spending during the second quarter of 2010 grew 5.4% over the same period in 2009.

  • Know Your Audience When Telling Stories

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses how different cultures approach telling stories and why it's important to know your audience.

  • Top 10 B2B Blogging Tips From #TechChat With Mack Collier

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap needs your vote for the top 10 tips from #TechChat for a free virtual pass to SocialTech 2010.

  • Brand Marketers Not (Yet) Sold on Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With brand awareness cited as their primary brand-management goal in 2010, most corporate brand executives say online communications and traditional public relations—not social media—are still the most effective channels to reach their audiences, according to a survey from MiresBall and KRC Research.

  • Google Instant Means 5 Big Changes for Search Marketers

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are (a) Predictive Typing: as you type, a prediction is made of what you are seeking; and (b) Instant Results: as you type, the results appear. Every new character updates the search results instantly.

  • Men More Likely to Act on Ads, Women More Likely to Click

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    CONTENT TYPE: Chart | TOPIC: None

    Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo.

  • Taking Action: 8 Ways To Classify Ideas

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams offers eight ways to classify ideas during a brainstorm, so you know which ones to pursue and which ones to abandon.

  • Help Your Customers Count on You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jeanne Bliss shares how TD Bank found a service magnet by using Penny Arcades and letting customers count on them.

  • Adults Texting More, but Teens Still Rule

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    CONTENT TYPE: Chart | TOPIC: None

    Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and receive text messages now, up from the 65% who did so in September 2009, whereas 87% of teen cell-phone owners exchange text messages on a typical day, according to Pew Research.

  • Marketing Baby Carrots: Cool, Crisp & Conveniently Packaged

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the new marketing campaign that sells the concept of baby carrots as junk food.

  • E-reader Owners Prefer Kindle Over iPad

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    CONTENT TYPE: Chart | TOPIC: None

    Though consumers say the Apple iPad is "more compelling" than the Amazon Kindle, 64% of e-reader owners say they prefer the Kindle to the iPad, according to a new survey from One News Page.

  • Even Good Marketers Make Dumb Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Elaine Vogel shares a marketing mistake she made.

  • Smart B2B Companies Now Think Like Media Companies

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Maria Pergolino discusses how thinking like media companies help smart B2B businesses succeed.

  • Five Lessons From the Social Media Frontlines

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules someone else has set. There's only one sure way to know what works for you in social media: Test it. Here are five five lessons learned from one practitioner who tested the social media waters.

  • Eight Tools to Help You Manage Social Media Content Overload

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information.

  • Six Socially Responsible Tactics That Grow Your Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's a global trend: Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises. Small-business owners can use the corporate social responsibility trend to improve their own businesses and stand out from competitors by taking the following steps.

  • Open-Source Social Publishing Opens Doors for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers.

  • Social Networking Among Older Adults Nearly Doubles

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though young adults remain the heaviest users of social networking sites, older users are fueling much of the growth: 42% of online adults age 50+ now use social networking sites, nearly twice as many as the 22% who did so a year earlier, according to a study by Pew Research.

  • Time to Make the Donuts

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams shares some insights taken from Dunkin' Donuts most popular campaign.

  • Ad Spend Forecast Again Revised Upward

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    CONTENT TYPE: Chart | TOPIC: None

    Driven by a faster than expected rebound in the US advertising market and continued robust growth in Asia-Pacific and Latin America, worldwide ad expenditure is forecast to grow 3.9% in 2010, an upward revision of 1.0 percentage point from the 2.9% forecast issued in March 2010, according to Carat.