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  • Fashion-Forward Shoppers Spend More, Swayed by Social Media

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers who describe themselves as "Fashion Forward" are at least twice as likely as other consumers to spend more on a wide range of consumer products, including apparel, and are most likely to refer friends and colleagues to their preferred retailers, according to a survey from Acxiom.

  • 5 Not-So-Obvious Ways to Inspire 'Web Celebs' to Back Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    This post is a guest post by Sam Rosen, CEO of . On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer , and it features new media luminaries like MarketingProfs' own Ann Handley, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, John Jantsch, Anne Holland, David Meerman Scott, Brian

  • Media and Marketing M&A Rebound in 1H10

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    CONTENT TYPE: Chart | TOPIC: None

    M&A activity for media, information, and marketing services rebounded strongly in the first half of 2010, led by digital and technology-driven companies, according to The Jordan, Edmiston Group Inc. (JEGI).

  • Provide Blog-Worthy Service

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Steve Woodruff discusses the importance of businesses to provide blog-worthy service.

  • Arm Punches & War Dance: Build a Brand Ritual

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Stephen Denny discusses how building brand rituals forges critical behavioral changes in our customers. Here are a few examples and an exhortation to do this on purpose.

  • Birthday, Anniversary Emails Generate More Revenue

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    CONTENT TYPE: Chart | TOPIC: None

    Personalized email campaigns that acknowledge recipients' birthdays or anniversaries are more successful at engaging their target audiences, generating higher open rates, transaction levels, and revenue, according to research by Experian CheetahMail.

  • Companies Add Zest and Spice to Product Lines

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how food companies are adding bolder, spicier flavors to their product lines.

  • Display Ads Making a Comeback

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    CONTENT TYPE: Chart | TOPIC: None

    The US display ad market has made a comeback in the last few months, led by JPEG ads, which accounted for 42.4% of impressions in May, and leaderboard-style banner ads (728 x 90 pixels), among the most commonly viewed display ad sizes, according to data from comScore's Ad Metrix Creative Summary report.

  • Most Email Opens, Transactions Occur on Day 1

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    CONTENT TYPE: Chart | TOPIC: None

    Highlighting the instantaneous nature of the email channel, nearly one-half (47%) of transactions and over three-quarters (78%) of unique opens and clicks occur within the first day of email receipt, and such response times vary by industry and email offer type, according to research by Experian CheetahMail.

  • ROI: Marketing’s Best Frienemy

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Marketers must become accountable for the effects of their marketing efforts on the bottom line and the success or failure of marketing must be judged based on its return on investment," says marketing and new media leader Christopher S. Penn. Penn currently is VP of strategy and innovation for email marketing company Blue Sky and author

  • Creating Coincidence

    Article

    CONTENT TYPE: Article | TOPIC: None

    In 2001, ten-year-old Laura Buxton released a helium balloon. On one side she wrote "please return to Laura Buxton", and on the other she wrote her address. Where would this balloon land? A tree outside her village in Staffordshire, UK? A lake? A It was found by a man in his hedge in Wiltshire, 140 miles

  • Consumer Confidence Tanks in June

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    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had been on the rise for three consecutive months, declined sharply in June and now stands at 52.9 (1985=100), down from 62.7 in May, the Conference Board reported.

  • The Fallacy of Search Engine Marketing Only

    Article

    CONTENT TYPE: Article | TOPIC: None

    There has been much debate in the search community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to Internet marketing. The naysayers generally have a common argument: A quality SEM company "shouldn't need" to engage in any form of offline marketing.

  • Why Do People Write Like That? (And How You Can Avoid Doing the Same)

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Those who write in corporatese love a paradigm, whether it's new, shifting, or otherwise. And they would never think of simply using something when they can leverage it. But there's a better way.

  • How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason the Scotts Lawn Care Update email newsletter is so successful is its commitment to the roots of the program—customer service.

  • Your Launch Strategy and Beyond—at Cyberspeed

    Article

    CONTENT TYPE: Article | TOPIC: None

    When used systematically, market research is an ongoing two-way communication between your business and its target audience. Treated as such, market research becomes a constant source of information about opportunities for improvement and innovation. And via the Web, you now have a direct round-the-clock link to every potential customer.

  • Most Multitask While on Facebook

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as searching the Web or shopping and researching products, according to a survey from Morpace Inc.

  • YouTube Video Viewing Hits All-Time High in May

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    CONTENT TYPE: Chart | TOPIC: None

    Some 34 billion videos were delivered to US Internet users in May 2010, up 12.0% from 30.3 billion in April, with YouTube reaching an all-time high of 14.6 billion videos viewed during the month—surpassing the threshold of 100 videos per viewer for the first time, according to comScore data.

  • Companies Using Social Media Without Game Plan

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite widespread adoption of social media marketing, most companies are still learning how to integrate those efforts into their overall corporate strategies: 78% of surveyed companies say they actively use social media, but just 41% say those efforts are part of a strategic game plan, according to a survey from Digital Brand Expressions (DBE).

  • 3 New Ps of Marketing... and Other Highlights of Silverpop's DCM Summit

    Article

    CONTENT TYPE: Article | TOPIC: None

    The three new Ps of Marketing and other highlights from Silverpop's Consumer Summit Marketing Event