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CONTENT TYPE: Article | TOPIC: Social Media Marketing

There's been a lot of brouhaha of late about Facebook's ill-fated attempt to change its terms of service to maintain licensing rights of terminated accounts—and understandably so. The issue of customer data ownership is an important one. However, many businesses with an active presence on the social site are now fearful of getting caught up in any ensuing consumer backlash, and they are wondering what to do—keep our Facebook pages or move on to someplace safer? The short answer is, Right now, just keep focusing on connecting with your customers wherever they are (and they are still, absolutely, on Facebook, in droves).

CONTENT TYPE: Article | TOPIC: Social Media Marketing

As part of the research I did in preparation for my recent book, BrandDigital, I interviewed some of the best and brightest people in the fields of marketing and digital technology, and they provided incredible insight on how digital tools and tactics can be used to not simply increase operating efficiency but also increase customer loyalty. Here I share some of those insights, with specific focus on my conversation with Bob Pearson, Vice-President of Communities and Conversations at Dell. Though Dell is a computer manufacturer, the ideas that Bob discussed can be adopted by any organization, no matter what size, industry, or level of technological acumen.

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It was the best of times, it was the worst of times. These are the lines that actor Greg Kinnear uses in the movie Flash of in his court case brought against Ford to receive credit for his invention of the intermittent As the components of his invention existed prior to him using them, he said,

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Once upon a time I wrote a weekly column for an online technology magazine. When new Internet technologies and web sites emerged, I was tasked with predicting their Whenever I said something would take long to adopt (like e-books, for example), I got tons of hate email saying a) I didn't know what I was talking

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As the United States Air Force (USAF) seeks to maintain competitive advantage in the skies, it has rolled out a technological marvel–the F-22 . Indeed, the F-22 takes advantage of the latest in technology to help its pilot's process battlefield information quickly and make decisions faster. What does this advanced airplane have to do with marketing?

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Okay. Now that I have your attention, let me rephrase the title Why all strategies and tactics fail to maximize results in yesterday's and today's marketing environments. It's about the corporate culture and until that is fixed, marketing, sales and customer service will fail to communicate and connect with most customers and Valeria Maltoni, a smart

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The professional golf circuit is desperately seeking sponsors, and that is no surprise in this economy. Still, hidden in the profile of that industry's core consumer, there may be a helpful clue. Consider what Carl Prine wrote in a recent Pittsburgh The typical follower of both the male and female circuits is a married, college-educated white

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Email is a medium for economically and effectively marketing your small business. But most everything out there that provides guidelines, best-practices, and advice on the application of the channel to your marketing efforts are largely geared toward bigger businesses. Until now, that is, because here are 10 tips you can leverage and implement easily and quickly—while still having a positive influence on your bottom line—without having to worry yourself with multivariate testing, dynamic content development, and data integration.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

As companies tighten their ad spending, inexpensive social media is clearly the next marketing frontier. As with any new craze, there are enormous opportunities. And with them come giant pitfalls that must be avoided.

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What's your Return On Sound? Budgets may be tight and long-term planning may feel out of reach, but a few simple principles can help lay the groundwork for long-term brand value for "sonic identity." Music and sound create significant long-term brand power. That effect comes by design, and it starts with a few questions.

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Sears performed a courageous email-marketing act in mid-December. Like every retailer, Sears was surely eager for additional sales and revenue as the worst holiday season in memory reached a crescendo and the sale window started to close. Despite that pressure, the Sears team had the discipline to hit the pause button on the hard sell in attempting to make a connection with subscribers. Instead, it sent a co-marketing email with Heroes at Home, promoting a national gift registry for returning US soldiers.

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Social media is changing many aspects of business from how we talk to our customers to how we listen to the people who make our livelihoods possible. Over that past several years, social media marketing has been elevated to a degree of credibility within public relations, marketing communications and customer service. The information from the raw

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Microsoft has a myopic view of the world. If I personalized the company as a human being, I'd say is self-centered. If it were a child, I'd assume it is an child, unwilling to share toys with others. In fact, I think Microsoft needs some parental I am one of those dinosaurs still using Publisher software

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I'm sure you've heard the maxim that it costs a lot more to get a new customer than it does to retain an existing customer. It makes perfect sense, right? So why is it that we spend so much time and money in violation of that At the recent Email Evolutions , direct marketing legend Stan

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As newspapers continue their struggle to cling to life, might they turn to philanthropic sources for much-needed capital? I've been for a while, probably with misplaced optimism, about the future of newspapers, but this might be a A recent article in Online Journalism tells how newspapers and local broadcasters may soon seek support from non-profit foundations

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According to findings by the CMO Council, as reported in a recent article, CMOs "don't know how to use customer input to improve operations, products and processes." The study, "Giving Customer Voice More Volume" was based on a survey with about 500 senior marketer respondents from major Here's how the respondents' numbers stacked up in the

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There are a number of ways to measure the success of a Word-of-Mouth marketing campaign on the Web. Start by looking in the right place: where the target audience congregates online.

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Knowing what to improve and by how much is vital to establishing realistic performance targets and metrics. This two-part article discusses how to use benchmarking to assess your organization's performance and to understand what changes to make. Part 1 defined benchmarking and explored its value. This second and final part identifies marketing capabilities and process that can be benchmarked and outlines the five phases associated with a successful benchmarking initiative.

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A few basic thoughts advertisers should consider for the 2010 Super Bowl: • Who watches the Super Bowl? Approximately 100 million viewers, with more than 40 percent of them women. • Who spends the most money as a consumer? Women spend approximately 85 percent; men spend only 15 percent. • Who focuses more on the game—and who on the commercials? Though many women love football, and a lot of men enjoy seeing the new commercials, women focus more on the commercials... and men more on the game. The 2009 Super Bowl commercials were far below my expectations.

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Your company may already have more than enough traffic on your Web site to achieve your business goals, but the problem is that you may have a leaky Web site: Prospects and customers are visiting your Web site, but very few are taking the next step to do business with you. Here's how to plug the leaks.