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Looking for a creative way to market your home? I received a call from a local NBC affiliate producer 12 ) asking for an on-air interview. He was looking for a response to a story about a Buckeye, Arizona homeowner wanting to raffle her home as a All the homeowner needed was a nonprofit to work

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Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the We launched a contest on Facebook to gather the 'wisdom

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A survey of 600+ members conducted this past week reveals that the majority of marketers have already started adjusting plans and budgets for 2009 as a result of the financial The MarketingProfs survey raises two important But first, some details from our * The majority of marketers are already making changes to plans and budgets as

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Don't get me I love with all my heart and soul. But this week, it started to get in the Earlier this week, I spent a day at the New Media . The event itself was a the content was solid, and I met , , and cemented a few ," meaningful interactions I had with

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Have you ever wondered about the real people who run the biggest corporate blogs? We're sitting down with a few to get their thoughts about the broader issues and landscape of social media at the corporate Today's Q&A is with Lindsay , Public Relations and Social Media Manager for Describe the key social media efforts at

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Now that green products and organics, have made their way into the mainstream, gaining widespread acceptance, are Fair Trade Certified products Hard to say. However, Fair Trade products are increasingly being added to retail assortments and many marketers feel this is the next logical step in sourcing and supporting socially responsible consumer A recent Brandweek pointed

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With all the hype and rallying going around these couple topics, there's a lot of misconceptions on what they relates to environmental and biological health Social relates to taking or refraining from action that promotes or protects the well-being of individuals, communities, and nature whether the party's relationship to recipient(s) are direct, indirect, or Economics relates

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The economy is in a bad way, and consumers are probably not going to be buying much anytime soon. So, is it time for marketers to throw in the towel? Or, can the promotion of goods and services continue in a time when everyone (including you) is scaling way back and choosing to consume more Just

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I'm both honored and privileged to be named #1 on the list of the 50 Most Powerful and Influential Women in Social , as tracked and compiled by the Immediate Influence Blog. Special thanks to Ron Hudson for all his work, and congratulations to those who join me on the list. I'm in great company. Also,

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For everyone entrenched in Web 3.0 and beyond, allow me to take you back to when you discovered blogging. Remember the empowerment of having your message spread across the globe? Remember the thrill of counting visitors coming to your site to read what you – yes, YOU – had to This week, I introduced my public

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Do you know what people are saying about you? Online reputation management consists of tracking your brand and reacting when necessary. Sometimes it's tedious. But brand monitoring can save you from a potential disaster. It can also help you proactively join conversations around your topic area, to get your brand name out there.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect with an audience. CC Chapman should know, as he's been active in the blogosphere and social networking spaces for years, but was also among the first bloggers to embrace and effectively utilize podcasting as a communication and brand-building tool. Today, he continues to show his clients how they can put his knowledge to work for them via his work at The Advance Guard. CC was kind enough to talk to us about his Video and Podcasting: Making Media as Marketing session at Marketing Profs Digital Marketing Mixer, and also explain how companies can use video and podcasting as tools to build their businesses.

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Since public relations isn't done "to" a company, it's done "with" the management team or owners, there's an essentially different nature to how this kind of professional service is successfully delivered. It's much more akin to legal or medical services with the "defendants" or "patients" (read management team members) having to be deeply and consistently involved in an on-going process. As the now famous slogan coined by tech PR guru Regis McKenna goes, "PR is a process, not an event." Without that, it generally goes nowhere and the agency won't be working with that client for long.

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Should SMS be used for every marketing message? No, definitely not. Your company must consider whether or not your intended message is urgent and determine if subscribers will appreciate receiving it in a mobile form. With that said, there are certainly are two major reasons SMS should be on your shortlist.

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Yet another week that promises to be chock full of politics is upon us. But this week is different... because this week ends on an opening. That's right, Oliver Stone's much-hyped film that comically chronicles George W. Bush's rise and fall, launches this From the movie's official Web , the synopsis "Whether you love him or

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As we bemoan the economy and head into year-end, I sense an undercurrent of a new gender trend in Men are getting comfortable with the opportunities to walk a less linear path toward their purchase decisions, and more men's brands are leveraging two strategies that have been so successful with women - engagement and As covered

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Multi-tasking and constant use of internet, video games and "always-on" technologies may be rewiring our brains in unintended ways. By clicking and skimming our way through the internet we could be losing our ability to concentrate and contemplate–in a sense, training our minds to be more like a computer. Is the use of technology changing the

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If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events .... but I was never truly enamored with Second Life and was not in favor of it for business from the start. (Must have been that scary looking penguin that tried to strike

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A very interesting recently appeared in Advertising Age. "Will All-in-One Products End Their Reign?" discusses the recent trend of many CPG companies, Procter & Gamble included, to launch and market "complete You Tide Total Care laundry detergent, Downy Total Care fabric softener, Olay Total Effects and Crest Complete were a few notable P&G branded products that

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Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services.