Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

Think about None of these cool new social media tools were developed with "us" (marketers) in mind. Blogs, social networks, YouTube, etc. were created for people to keep in touch with their family and friends. So it shouldn't be a big surprise that the majority of people who first embraced widgets, Twitter and Facebook were not

CONTENT TYPE: Article | TOPIC: None

In the last couple of years, as companies have become more interested in social media, they have tried to find ways to use these tools to reach "influencers." Sometimes these initiatives are referred to as 'blogger outreach' programs. But there is a much more influential and important group that most companies could be reaching via social

CONTENT TYPE: Article | TOPIC: None

I work in a professional services firm and in order for firms like ours to differentiate themselves, they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well. And since buyers have transparency through the use of search engines they can really get a handle on just how qualified any

CONTENT TYPE: Article | TOPIC: None

A few weeks back, Geoff and I wrote an off-the-cuff, tongue-in-cheek "Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger" and it drew the most interesting conversation around ghostwriting (#7 was "Will ghostwrite blog posts and other social content for There are lots of writers, agencies and companies that are willing to

CONTENT TYPE: Article | TOPIC: None

Not all leads should be treated equally. In our business, for example, the sales cycle can be upwards of 9 months .... so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to Furthermore, you are never quite sure when that illusive moment of need might strike

CONTENT TYPE: Article | TOPIC: None

Social media has long been lauded as a wonderful way to connect with customers and to build excitement for your But social media can also be an amazingly effective crisis management tool. That is, if the tools are in the hands of someone that knows how to utilize them properly, and one Gary definitely Recently GaryVee

CONTENT TYPE: Article | TOPIC: None

Deloitte LLP issued a very important report this fall, based on a survey the company commissioned. "Food and Product Safety and its Effect on Consumer Buying Habits" put hard numbers to what marketers have long Pat Conroy, Deloitte LLP's vice chairman and consumer products practice "Our research shows that consumers are becoming less tolerant of recalls,

CONTENT TYPE: Article | TOPIC: None

Alan and Paul recently wrote posts here that tackled the questions of credibility and trust. Those of us who are consultants understand well that to get work, we must project both Businesses won't hire us unless we appear credible and trustworthy. The questions come down 1) How do we project trust and credibility and 2) Why

CONTENT TYPE: Article | TOPIC: None

What's of greater value: the idea itself, the selling of the idea, or the production of the idea? While there seems to be a shift afoot, why does our industry continue to struggle to ascribe value to (and get paid for!) the core concepts that fuel everything else?

CONTENT TYPE: Article | TOPIC: None

When we are given the opportunity to stand out from our competitors, we must be memorable! What will standout so that people who are there will tweet positively about your company, your presentation, your product? What will they remember? What will they say about you?

CONTENT TYPE: Article | TOPIC: None

The news about investment in marketing is not good as many firms cut their marketing budgets left and right. Instead of taking an ax to your marketing budget, consider first how your budget is allocated and move some resources to marketing activities that yield a higher ROI.

CONTENT TYPE: Article | TOPIC: None

Do you know what will ensure your web site's success in 2009? Here's the top 10 ideas for online marketing success this coming year... and beyond.

CONTENT TYPE: Article | TOPIC: None

Come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. have shown that recommendations are trusted more than information proffered by media sources or corporate advertising. However, with daily reports of fraud and deception in political and financial spheres, a tide is building that threatens to wash us all in cynicism

CONTENT TYPE: Article | TOPIC: None

On the face of it, it seemed like a good idea – work with an existing and well-known meme to promote the Age of Conversation why don't they get in the lead-up to the new year. It would give the contributing authors some content to blog about, hopefully create some conversation, and use some of the

CONTENT TYPE: Article | TOPIC: None

A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis .... there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already six wikis within the BearingPoint organization, all built to

CONTENT TYPE: Article | TOPIC: None

I know it's not sexy. We're not tossing web 2.0 phrases around or sharing some hot, new creative aimed at a brand new target audience. In fact, this marketing truth is downright boring. Keep talking to your current Whether you are trying to increase sales or retain the sales you have -- marketing to current customers

CONTENT TYPE: Article | TOPIC: None

Back on July 30th, I about Truvia in a post dubbed, "Marketing the New Sugar." In my post, I commented on this new sweetener derived from the leaf of an herb called stevia. Now, many food companies, including the major soft drink companies, are scrambling to add the "new sugar" to their consumer products, Pepsico and

CONTENT TYPE: Article | TOPIC: None

If you've ever purchased kids' clothing at a consignment shop or garage sale, you won't be able to do it after Feb. 10, 2009. In this tough economy, that's going to hurt a lot of working families. And why? Because Congress passed a new regulation under the Consumer Product Safety Improvement Act in response to widespread

CONTENT TYPE: Article | TOPIC: None

In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer-spending season. Chad White's Retail Email Index shows retailers sent a record number of emails in early December. But, he also points out, this spurt followed a flattening of the index, perhaps caused when major retailers encountered deliverability problems. It's not clear whether this email burst caused or influenced those deliverability woes, but an increase in frequency typically often leads to more unsubscribes and a higher spam-complaint rate, which in turn reduces deliverability. That's one of the trade-offs you can expect when you raise frequency beyond your subscribers' tolerance level, and one of the reasons I always caution marketers to manage frequency expectations even before the subscriber relationship begins.

CONTENT TYPE: Article | TOPIC: None

Want to really impress your boss, your board, your employees, or your mom? Want to drive your customers to the competition? Then simply fall flat on your face in your attempt to get your business to stand for something in the marketplace in 2009. That will really make an impact—and fill you with warm fuzzy feelings of non-accomplishment. So, if you're ready to fail, buckle your seatbelt and engage the air bag, because we're getting ready to crash and burn.