FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Fatal Mistakes in Questionnaire Design: Leading and Misleading Questions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such data could cause an organization's failure rather than lead to its success. Here's how to diagnose and repair those faulty questions.

  • How to Achieve Relevance in Direct Digital Marketing: Have a Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    This final installment in a series of articles on achieving relevance in direct digital communications discusses the fifth vital key: developing and maintaining a plan. Achieving relevance requires you to define a step-by-step approach to overcoming each hurdle.

  • Most Teen Brand Word-of-Mouth Occurs Offline

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the image of teens being obsessed with digital communications, only 13% of teen word-of-mouth (WOM) about brands takes place online—via texting/instant messaging (7%), social networking (3%), and email (3%)—according to a survey from Keller Fay Group.

  • Are Referral Fees the New Word-of-Mouth Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses whether one should pay for referrals.

  • Retailers Increasing Spending on Internet, Mobile Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most retailers say they are emerging from the recession better positioned for strong and sustainable revenue growth, with many planning to increase spending on Internet and mobile channels over the next 12 months, according to a survey from Forbes Insights. In addition, most retailers are planning to advertise more aggressively during the 2010 holiday shopping season.

  • HP Business Answers: Your office in a backpack

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Matthew Stibbe shares tips from HP Business Answers about mobile working and productivity on the move.

  • 6 Tips for Building a More Creative Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams discusses six tips for building a creative company.

  • Reaching Today's Digital-Savvy Chinese Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With a population of over 1.3 billion, not only does China have more Internet users than any other country, but 81.4% of Chinese consumers age 18-54 say surfing the Internet is a favorite way to spend free time, making it a top leisure activity in China, according to a survey from Prosper China.

  • Take Action After Collecting Feedback

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Eran Savir, vice president of products at Kampyle, shares five tips for acting on customer feedback.

  • Social-Media Publishers Eager for Paid Sponsorships

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over one-half (56%) of social-media content publishers, including Twitter users and bloggers, say they have monetized their social-media activities via advertising, sponsorships, or affiliate programs, and another one-third (32.1%) say they'd like to do so, according to a survey from IZEA.

  • Doing the Unexpected: Proctor Takes a Gamble

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how Proctor and Gamble are getting into the dry cleaning and car wash business with Panda Express.

  • Social Media Use Growing Among Microbusinesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly eight in 10 of the nation's smallest companies (79%) say marketing is a major success factor for their business and nearly one-half (46%) of such firms, or microbusinesses, say they are using some type of social media for marketing, according to a survey from Vistaprint.

  • 10 Ways to Use Technology to Enhance Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Matthew Stibbe shares tips and strategies from HP Business Answers about ways you can use technology to enhance your marketing.

  • Email Campaign Testimonials: How to Maximize Customer Praise

    Article

    CONTENT TYPE: Article | TOPIC: None

    Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid advertisement. Email-based testimonials can be just as persuasive, but the key is to maximize their power. Here's how to do that...

  • Accelerate Your Referrals: Nine Steps to Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're like many professional service providers, you get a lot of business from referrals. You get them because you're an expert and you provide excellent service. Nevertheless, that's not enough. Several things need to happen first: In fact, the referral process parallels the buying process that prospects use to make purchase decisions.

  • Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mix

    Article

    CONTENT TYPE: Article | TOPIC: None

    With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are hesitant to take advantage of those mobile marketing programs, in part because of the fees associated with branded messages. Enter free-to-the-end-user (FTEU) messaging.

  • Why Mobile Is Driving a New Approach to Data Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is meant to connect the two worlds, a new approach to data management is crucial for marketing to remain effective and relevant.

  • B2B Marketers Using Social Media to Boost Search

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As B2B marketers shift resources and marketing budgets to social media, many have begun to align their social-media efforts with search-engine marketing, using the social channel to drive search referrals and conversion rates among Web visitors, according to a study by BtoB Online and Business.com

  • 4 Marketing Lessons From the Walgreens Transformation

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Linda Ireland shares four tips from the transformation of Walgreens service strategy.

  • Signs of Recovery in Industrial, Tech Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite dismal economic news overall, some business sectors are showing signs of improvement: Fully one-half of industrial-sector companies are expecting annual revenues in 2010 to be higher than they were in 2009, compared with the 24% of companies that reported the same a year earlier, according to a survey from GlobalSpec.