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Is your commitment to customers real? Or are you merely jockeying for position on the latest customer scoreboard?

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Last year, MP3 player sales totaled $4.23 billion. Half of all US teens now own a player (with video capabilities increasingly becoming the norm). And of the two billion cell phones in use worldwide, 236 million now contain 3G technology enabling video playback. Can you say mini media market? Well, it may not be so mini.... As Mark Twain observed, there are lies, damn lies, and statistics. But timing is everything.

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Computers are the campfires of today, around which we are all gathered. If you have a good story to tell there, people will listen. Here is a practical guide to creating brand-driven Web entertainment that marketers can use in their content-development efforts. The key is to have fun, experiment, and create some memorable stories.

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There's more than one way to skin a cat—and for achieving natural search engine results.

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Thanks to technology, you've got a big file of data available for your review and analysis. But what to do with all those numbers? How do you change them into English? How do you help them tell you a story about an advertising campaign?

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Here are four common mistakes that service firm leaders make, and five tips on how to save time, money, and heartache when thinking about the dreaded competition.

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As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs. It's a lot to manage, but this checklist should help.

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A great many changes are taking place online right now. This is particularly true when you are trying to reach and sell to potential customers who are up-to-date with new technologies and ways of using the Web. Meanwhile, too many online marketers are still scratching their heads and wondering whether they can muster the courage to launch a blog.

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There is currently a fundamental shift in business thinking. In fact, business leaders are embracing, with great impact, the concept of integrating analytical abilities and creativity. And this is where our left brain-right brain discussion takes us....

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You are probably very familiar with the concept of communications planning. Perhaps you manage the communications for your company. Now you need to take that same communications expertise and apply it to yourself.

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To design marketing plans that are effective in attracting and selling to more women, you have to know where you are today. In other words: To get the right answers, you must start with the correct questions. As your company focuses on developing appropriate strategies, here are some questions you should consider.

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Along the path toward better marketing accountability, there are many rocks, holes, roots, and other tripping hazards. Here are a few of the most common ones. Which ones are blocking your path?

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How do consumers decide what to buy? And how much money do they have to spend for what they want to buy? Marketers have long tried to figure it out, and you're probably no exception in finding out that there haven't been any good answers. So you rely on things like household income data to measure the potential spending power of your prospects and customers. And, for a long time, that kind of "potential" was all that was available. But today it is no longer enough if you are serious about targeting the right consumer, with the right product, at the right time.

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