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  • Online Ad Spending to Recover in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though US online advertising is forecast to decline 4.6% in 2009––the first drop since 2002––the recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to growth in early 2010, according to eMarketer.

  • Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During the Great Recession)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/nonprofitsm.jpg

  • Restaurants Are Obvious Choice To Engage In Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/smrest.jpg

  • Restaurants Are Obvious Choices To Engage In Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/smrest.jpg

  • Business Leaders Value Sales, Marketing Data Most

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    CONTENT TYPE: Chart | TOPIC: None

    Accurate and timely decision-making is a key component of creating competitive advantage, yet only 3% of business leaders describe their companies as "experts" in using business data to drive better decisions, and only 27% agree that their company makes better, faster decisions than their main competitors, according to a survey by the Economist Intelligence Unit.

  • Coupon, Incentive, Retail Site Traffic Jumps

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    CONTENT TYPE: Chart | TOPIC: None

    Traffic to retail sites surged in November as Americans began their online holiday shopping, according to comScore. Motivated by free shipping, price cuts, and discounts, consumers drove high traffic volume to online coupon and incentive sites as shoppers scoured the Web for money-saving opportunities.

  • Consumers Uninformed About Value of HDTVs

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    CONTENT TYPE: Chart | TOPIC: None

    Amid a continuing disparity between HDTV set ownership and HD service adoption, 14 million US households report owning HDTV sets but not subscribing to an HD programming service, according to a study by Frank N. Magid Associates. That disparity signals opportunities for operators to grow their HDTV ownership base and programming customers, Magid said.

  • Social Media Dreamin': The 2009 Edition

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/smdream.jpg

  • Peter Shankman: Email, Social Tools, Musings on a Web 2.0 Washing Machine

    Video

    CONTENT TYPE: Video | TOPIC: None

    In a fun but informative short video, Ann Handley talks with PR guru/gadfly Peter Shankman about how he turned a natural gift for schmoozing into a successful business, why his company's email is "the ultimate forwardable email," and what the latest tools do and don't mean for marketers.

  • Consumer Confidence Up Again in Dec.

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    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had increased in November, rose again in December and now stands at 52.9 (1985=100), up from 50.6 in November, according to the Conference Board's Consumer Confidence Survey.

  • Adults Spend 13 Hours a Week Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US adults spent an average of 13 hours a week online in 2009, off slightly from last year, when average weekly online use was 14 hours, according to a poll by Harris Interactive. However, usage varies greatly: 20% of adult Internet users are online for only two hours or less per week, while 14% are online 24 or more hours a week.

  • 10 Best and Worst Internet Company Names of the Decade

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are the trends and names that rose to the top (and sank to the bottom).

  • Planning an Online B2B Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon that gives them a powerful competitive advantage.

  • What Every CMO Should Know About Music

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sir John Hegarty, the man behind the Levi's jeans and Lynx deodorant ads, once claimed, "Music is 50% of an ad's success." Yet even today very few metrics are regularly applied within the planning and creative processes to measure the value of music and sound to a brand's marketing.

  • Look at Business Presentations as a Process, Not an Event

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you look at creating an effective presentation as a process rather than as an event, you'll quickly realize that it isn't a Sisyphean task. A process has the advantages of being both learnable and repeatable, so once you master it you can streamline development time and increase the returns.

  • 2009 TV Revenues Down 22%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The television industry will close out 2009—a year dominated by shifting advertising budgets and a poor economy—with lower-than-expected revenues of $15.6 billion, a 22.4% decline from 2008, according to BIA/Kelsey.

  • Marketing Starts At Home

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/internalmarketing.jpg

  • Should Online Companies Be Forced To Forget?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/onlineforget.jpg

  • Guest Post: The Nights Before 2010

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/2010newyear.jpg

  • Looking Back: A Decade of Changes

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    CONTENT TYPE: Chart | TOPIC: None

    As the decade draws to a close, only 27% of Americans have positive things to say about the past 10 years and 50% say they have generally negative feelings about them, according to Pew Research. The Internet, email, and cell phones, however, are viewed by many consumers as a change for the better.