Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

Why do some ideas go viral and others don't? Here's one People who are "bored at work" are a network bigger than any major network, including CBS, NBC, and so on. If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And today they can

CONTENT TYPE: Article | TOPIC: None

Greetings from Yerevan, Armenia, where I am "posted" with a Fulbright grant. My original assignment was to teach graduate school-level marketing. However, after a bit of confusion, the assignment was changed and I am now teaching public Public relations in a post-Soviet world is an interesting proposition. Before starting, I read Martin Nunn's International Public Relations

CONTENT TYPE: Article | TOPIC: None

Drop.io's CEO Sam Lessin presented "A Brief History of Privacy in this Data-Deluged World" at the Ignite II kick-off of Web 2.0 in I loved Sam's thought captured in the following "For the first time in history it is now cheaper and easier for people to be public than to be private. What I mean by

CONTENT TYPE: Article | TOPIC: None

A recent book review caught my attention. The book being reviewed, Obsessive Branding , was authored by Lucas . With a title like this, I figured the author would have plenty of controversial statements to make. Talk about an In all fairness, I have not read the book in question. Still, it raises several important points

CONTENT TYPE: Article | TOPIC: None

Two years ago less than half of all consumers used search to find a local business. But today that number is upward of However, most small businesses today still don't have a website in fact less than of small business owners are online. For them the problem is not just that they don't have a website

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Rohit Bhargava is a well-respected marketer and blogger and frequent speaker at conferences, including the upcoming MarketingProfs Digital Marketing Mixer. Here, he shares advice on how to get the most from the conference experience and discusses where social media is headed, as well as how businesses can make the most of it.

CONTENT TYPE: Article | TOPIC: None

Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions. As for which areas of overall lead-generation strategy tech marketers would like to improve in the next year, nurturing of long-term leads was the No. 1 response. Nurturing shortens the sales cycle and improves return on investment from lead-generation activities, so it is important to reconsider your nurturing strategy frequently. Consider the following three recommendations to enhance your strategy.

CONTENT TYPE: Article | TOPIC: None

The top 10 challenges facing the interactive marketing community are very much the same as those facing the entire marketing community... in that almost every marketing professional must address the interactive/online marketing medium. When they are asked about top challenges, many marketers say things like "social media" or "search engine optimization" or "integrating online and offline." But I think the challenges are much more fundamental to the individual and the organization. Here's my list of the top challenges, and my recommendations for dealing with them.

CONTENT TYPE: Article | TOPIC: None

Many people think the power to restore our environment—to curb greenhouse gases, to clean up our air and water, to cut down on precious resources' ending up in landfills—lies in the hands of scientists and engineers, or lawyers and legislators. But the real power of green lies in the hands of marketers.

CONTENT TYPE: Article | TOPIC: None

The number of brands on a growing list of social media marketing . Just under two weeks ago, I posted a list of about 120 examples of brands either using social media for marketing or being impacted by users exerting influence in the channel. Since then, the list has almost doubled based on the contributions of

CONTENT TYPE: Article | TOPIC: None

A new Association of National (ANA) study this summer shows that of ANA member respondents believe their overall marketing budgets will be reduced up to with almost a third saying it will be in the range. What else is new? Isn't marketing seen as a luxury in some organizations? Are you battling the Big Cheese to

CONTENT TYPE: Article | TOPIC: None

With global sourcing strategies in place, companies often assemble finished goods from raw materials from hundreds of suppliers. However, not all suppliers act ethically, and some take short-cuts in quality control. In order to properly manage our brands and take ownership of the "customer experience"–marketers need visibility into the supply chain. Do you know what's in

CONTENT TYPE: Article | TOPIC: None

Nothing happens unless leadership leads, which is very different from a leadership team that manages. Managing is yesterday's news. Great companies and those that want to be great will hire executives, directors, and middle managers who know the difference between leading and managing, and who themselves are Leaders show, they don't tell. They lead by example.

CONTENT TYPE: Article | TOPIC: None

Have you ever heard of an advertising agency whose principals don't think their future is in advertising? Then, you haven't heard of Gary Koepke and Lance Jensen, Boston-based 's In a recent USA article, "Ad agency Modernista relies on out-of-the-box thinking", some rather interesting revelations were divulged. Profound, in fact. There's value here and I thought

CONTENT TYPE: Article | TOPIC: None

It's hurricane season here in Houston, and the weather weenie in me recently made a fascinating Web discovery. Then the marketing wonk in me started wondering... what could this cool find teach me (and maybe you) about creating a blog that "the locals" buzz about loud enough to draw readers from a surprisingly widespread Our major

CONTENT TYPE: Article | TOPIC: None

Should the TV networks replace ad agencies? That's the question raised by Media " author Brian (no relation) at a recent New York Media Information Exchange session and reported by Advertising Brian says the TV and cable networks know what their audience wants, while at the other end are the marketers who know their product best.

CONTENT TYPE: Article | TOPIC: None

If you have every questioned the power of , consider United Airlines lost of its value the other day due to the supposed re-posting (or careless reading) of a six-year-old Chicago article about the firm's 2002 bankruptcy According to the New York , a reporter for Income Securities Advisors in Miami found the article on The

CONTENT TYPE: Article | TOPIC: None

They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain If you are like me working to drive thought leadership out of our organization and into the hands of would-be prospects, then

CONTENT TYPE: Article | TOPIC: None

Who says that social networking is just for kids? Or for tech-savvy marketing professionals, for that matter? The rise of niche communities has given everyone from knitters to animal lovers and doctors to truckers a place to communicate. But now even secret agents have a place to make * * * * With the major players

CONTENT TYPE: Article | TOPIC: None

The age of Google, which celebrated its birthday Google is a decade old. This may be longer than you remember; for many people, the company's watershed event was its IPO a little over four years ago at the seemingly expensive price of in a dutch The company now unquestionably dominates its original business of search, with