Who says that social networking is just for kids? Or for tech-savvy marketing professionals, for that matter? The rise of niche communities has given everyone from knitters to animal lovers and doctors to truckers a place to communicate. But now even secret agents have a place to make friends: A-Space.


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With the major players in place in the mainstream socnets - Facebook, LinkedIn, Orkut, Hi5, etc. - the fertile ground lies with niche social networks. With white label social network providers, there are all sorts of verticals that are appearing - in fact, CNET has a great list of the 50 most bizarre social networks, including communities for knitters, gardeners, doctors, nurses, seniors, animal lovers, and more.
But a recent announcement has me very intrigued: on September 22, the CIA, FBI, and National Security Agency will officially launch a social networking site. The idea is that analysts at the 16 U.S. intelligence agencies will now be able to share information in an open way with each other (obviously behind a highly secure firewall) and that information will no longer be siloed within one organization. The site, called A-Space, is designed to connect individuals and let them do their thinking in more of a public forum, aiding each other in the process.
This is a very smart move that will hopefully allow our government to be able to thwart terrorist and other illegal activities much more swiftly and thoroughly. Done right, this could be expanded to other intelligence agencies across the globe. While Interpol has long had its global databases, a social network for spies will give analysts even more insight. For example, information that was shared via email prior to the September 11 terrorist strikes would now be available to the entire network, creating an opportunity for the collective intelligence to recognize a threat.
Large corporations should take note - this is exactly the kind of platform that will create efficiencies, connect gaps in information, and allow more free-flowing collaboration on a global basis. This is the future of internal communications.
But A-Space? I would have thought that MySpies would have been a little more clever. And instead of the usual applications you see on Facebook, they could spice it up with "Ejector Seat," or give you a chance to start a coup instead of poking someone. Just a thought. :)

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ABOUT THE AUTHOR

image of Scott Monty

Scott Monty is an executive coach/adviser and a keynote speaker—and the only classics major who's been a global head of digital and social for a Fortune 10 brand. He helps the C-suite embrace virtuous leadership and better communication with timeless strategies.

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