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  • Give Credit Where Credit Is Due

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Justin Dougherty discusses attribution and how the process of assigning credit for a conversion should reflect how people work.

  • What Dealing With Inconsiderate Prospects Has Taught Me

    Article

    CONTENT TYPE: Article | TOPIC: None

    Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. Here are a few tips I've picked up.

  • Can Geolocation Apps Win Over Smartphone Users?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Location-based services such as Foursquare and Facebook Places haven't yet reached a tipping point: Although 56% of smartphone users are aware of geolocation apps, only 39% use at least one, according to a survey from White Horse.

  • Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the reasons behind Cisco's descision to drop the popular Flip mini video camera.

  • Marketing to Motivate: The Secret of Intrinsic Rewards

    Article

    CONTENT TYPE: Article | TOPIC: None

    If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now learning the big secret about motivation—people respond more favorably to intrinsic rewards than extrinsic rewards.

  • 2011 Trends: Turning Data Into Action; Mobile; Social Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue in 2011, according to a report by Unica.

  • Posting Quotes is NOT Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel vents her frustration with social media marketers who clutter the Twitter stream or cover the Facebook wall with quotes.

  • Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Us

    Article

    CONTENT TYPE: Article | TOPIC: None

    Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing the "nobodies," thinking differently about demand generation, and enchanting your employees.

  • Top 50 Websites: FoxNews, BuzzMedia Join Ranking

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in March 2011 with 179.5 million visitors, followed by Google Sites with 176.8 million and Microsoft Sites with 176.4 million, according to comScore Media Metrix service. FoxNews.com (ranked No. 41) joined the top 50 ranking for the first time in March, as did Time Warner (No. 49) and BuzzMedia (No. 50).

  • On Blogging, Customer Love, and Selling Social to the C-Suite: An Interview with Bazaarvoice's Brant Barton

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Tobias Schremmer interviews Bazaarvoice's Brant Barton to discuss blogging, customer love, and selling social to the C-suite.

  • Three Steps to Generating Higher ROI From Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.

  • Leads via LinkedIn Groups Most Likely to Convert

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those referred by LinkedIn "groups" are the most likely to complete a form-fill, or convert.

  • Who Owns Social Media?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger David Reich writes about how Marketing, working closely with Advertising and PR, should set up parameters for its social messaging.

  • BAM! Turn Up the Heat on Your Presentations With a Few Culinary Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.

  • Marketers Playing It Too Safe (Creatively)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey from The Creative Group.

  • Emails Are Content, Too

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Chris Baggott discusses how email is content and how to use it to get more search traffic from Google and referral traffic from Facebook.

  • Grow the Bottom Line With Voice of the Customer Research

    Article

    CONTENT TYPE: Article | TOPIC: None

    When executed well, a VoC program can provide insight about customers and what is important to them. Besides the obvious reasons why that's important to know, there are business benefits to making this type of investment of time and money.

  • Verizon iPhone Boosts Apple's Ad Network Share

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google's Android is still the top smartphone operating system (OS) in the Millennial Media ad network, but Apple's iOS regained some lost ground in March 2011, on the strength of the Verizon iPhone, according to the Mobile Mix report by Millennial Media.

  • 8-Point Survival Guide for Too Much Business Travel

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Chief Content Officer Ann Handley shares her 8-point survival guide for biz travel. The inspiration came from her book tour & business trips.

  • The Power of Customer Feedback

    Article

    CONTENT TYPE: Article | TOPIC: None

    Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage of the chance to link knowledge about your customers to the rest of your business.