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  • Permission As an Email Marketing Engagement Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Stephanie Miller, discusses permission based email marketing.

  • TV Ads Less Effective, Budgets Shifting Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of advertisers (62%) say traditional TV advertising is less effective than it used to be, and many plan to shift their attention––and budgets––away from traditional TV to social media, online video ads, and branded advertising, according to a survey from Forrester and the Association of National Advertisers (ANA).

  • Bing Searches Up 5% in January

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 71.49% of all US searches conducted in the four weeks ended Jan. 31, while Yahoo Search, Bing, and Ask.com received 14.57%, 9.37%, and 2.64%, respectively, according to Experian Hitwise.

  • Customer Acquisition Tops B2B Concerns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed cite cost-effective customer acquisition as their highest concern this year, according to a recent survey from MeritDirect.

  • Four Steps To Obtain Budget For Monitoring In 2010

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs Daily Fix guest post by Chuck Hemann on how to obtain budget for social media monitoring.

  • Stronger Brands Recover From Recession Faster

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The world's most valued brands are recovering from the recession faster than the Standard & Poor's 500 as a whole: the BrandZ* Top 100 brands have returned a 28% higher yield than the S&P 500, and are becoming profitable ahead of the market, according to Millward Brown.

  • Social Media Top Online Priority in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most companies plan to invest heavily in social media this year: Nearly three-quarters (73.5%) say social media as part of their overall interactive strategy is either a new priority or more of a focus than it was in 2009, according to a new survey from ISITE Design.

  • Six Keys to Writing a Great Proposal

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks.

  • Six Keys to Writing a Great Proposal

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks.

  • Innovation Matters: Balancing Sustained vs. Disruptive Innovation

    Article

    CONTENT TYPE: Article | TOPIC: None

    While we struggle to emerge from a full-blown recession, marketers know all too well that advertising and (unfortunately) innovation are the first budgets that are most likely to get cut. So how can marketers continue to innovate?

  • 50% Click-Through Rates? Yes, You Can!

    Article

    CONTENT TYPE: Article | TOPIC: None

    You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month. Publishers Clearing House actually does give away millions of dollars, but that wasn't enough on its own to earn a significantly higher-than-average response rate on its email promotions.

  • BJ Fogg: Persuading Customers via Social Media

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    How marketers persuade customers has changed: Using new technologies, we can now combine interpersonal influence with mass media reach—the biggest advance in persuasion since radio.

  • Trending “Functionall”

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Daily Fix blogger, Ted Mininni, discusses Trend Watching's "Functionall" concept.

  • MarketingProfs B2B Forum Ramp Up: What I Have Learned About B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs' Event Manager, Kathy Bushman, discusses what she has learned about B2B marketing needs.

  • Social Media Malware, Spam Up 70%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of business reporting malware and spam attacks by cybercriminals on popular social networks rose sharply during 2009, posing a risk to users and the companies they work for, according to a report from Sophos.

  • The 4 Pillars of B2B Marketing: The Lifecycle of a B2B Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How should B2B organizations implement the 4Cs marketing mix (Content, Connection, Communications, Conversion) into their campaigns? Enter: The 4 Pillars of a B2B Marketing Campaign.

  • 'Conversationalists' Climb Social Technographics Ladder

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and Twitter—according to a study from Forrester Research.

  • Mobile Coupons Attract Younger Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile couponing is still in its early stages, yet nearly two-thirds (66%) of younger adults (age 18-34) who own a mobile phone say they are at least somewhat likely to try receiving and redeeming bar-coded coupons via their mobile phones, compared with 46% of all adults who say the same, according to a survey from Honeywell.

  • Facebook Emerges as News-Content Provider

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With users numbering in the hundreds of millions, Facebook is fast becoming an important online news-content provider: In January 2010, it accounted for 3.5% of upstream visits to sites in the News and Media category, surpassing Google News, which accounted for 1.39% of visits, according to Hitwise Intelligence.

  • HDTVs Could Reach 74% of Homes by 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (62%) of US consumers have HDTVs in their home, and another 12% are looking to purchase one within the next two years, bringing the potential market penetration to nearly three out of four households (74%) in the US, according to a new study from ORC.