Please accept all cookies to ensure proper website functionality. Set my cookie preferences


Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and Twitter—according to a study from Forrester Research.

More than half (56%) of Conversationalists—a new category on Forrester's Social Technographics Ladder—are female; and although they are among the youngest of social media user groups, 70% are age 30+.

Below, Forrester's updated (4Q09) Social Technographics Ladder, which groups consumers into seven categories of social media participation:

The addition of Conversationalists to the ladder is a reflection of two changes, according to Forrester's Josh Bernoff: "First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least weekly, since anything less than this isn't much of a conversation."


Looking for real-world examples of businesses achieving their social media marketing goals? Our 47-page case-study collection, Facebook Success Stories, shows you how to increase brand awareness, target specific markets, promote new products, and create communities that engage users. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.


Among online adults who participate in social media at least monthly:

  • 70% are Spectators (compared with 33% in April 2007): They read blogs and tweets and watch user-generated video at least once a month.
  • 59% are Joiners (19% in 2007): They maintain a profile on a social networking site.
  • 24% are Creators (13% in 2007): They publish a blog, update a Web page, or upload user-generated video.

Sign up for free to read the full article. Continue reading "'Conversationalists' Climb Social Technographics Ladder" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


Social Media Resources

You may like these other MarketingProfs resources related to Social Media.

The World's Biggest Social Networks (And Who Owns Them) [Infographic]

This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).

Instagram Stories: 2021 Benchmarks and Trends

Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.

Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.

A Look at the Gen Z Audience on LinkedIn

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.

The Common Characteristics of Viral TikToks [Infographic]

SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

Five Types of Social Media Influencers [Infographic]

This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.