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  • Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.

  • How do the most successful marketers manage their myriad content needs? By strategically repurposing their best content—which is not only efficient but also smart business. It's time to get the most mileage that you can out of your content ideas. Sponsored by Terminus.

  • B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to recent research from Intentsify and Ascend2.

  • Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.

  • This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn.

  • As a marketer, you're always trying to improve both the quality and quantity of leads for your sales team. And even though there are more channels, platforms, and content formats than ever before, it probably seems harder than ever to create true connection with customers and prospects. It's time to up your demand-gen game. Sponsored by Adobe.

  • Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast.

  • Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you.

  • LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of 2021, according to research from the social network.

  • Your shiny new product doesn't have to be ready to go before you start to market it. In fact, it's best to begin your strategy while the product is still in development to ensure you have an audience to sell to. Find out more in this article.

  • It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research from Reboot Online Marketing.

  • For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways to increase your social media conversion rate.

  • Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Learn how to assemble and lead teams that get results in this B2B Backstage presentation with world-renowned author and speaker, Carla Johnson.

  • When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know.

  • Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research from eMarketer.

  • This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns.

  • We have always lived in a changing world and, particularly for marketers, the past can teach us how to deal with the present and plan for the future. It starts with making sense of recent challenges and prioritizing key elements related to the digital transformation. Sponsored by Sitecore.

  • Is your marketing team struggling to personalize and customize campaigns at scale—and consequently missing out on potential customers and revenue? Let's fix that through better prioritization, better collaboration, and a more efficient workflow. Sponsored by Adobe Workfront.

  • Join behavioral psychology and marketing automation expert Kenda Macdonald to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.