FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Sort by:
  • The abrupt changes caused by Covid-19 have shocked our personal and work lives, forcing us to rethink how we do business. But some things have not changed—like knowing what the most important metrics are... yet not being able to improve in those areas. However, you can bridge that gap and drive revenue.

  • B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond digital channels, encourage marketers to take risks, and have distinctive brands, according to recent research.

  • How do marketing experts feel about their 2020 soothsaying in light of the COVID-19 pandemic? To find out, PAN Communications asked some of the marketers who had shared their opinions at the start of the year to revisit their earlier predictions.

  • Marketing teams are more remote and distributed than ever, adding even more complexity to the already-tumultuous business environment. How can you improve your team's agility and increase their ability to drive positive business results? It starts with three things. Sponsored by Workfront.

  • Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight sea change. Instead, as Lee Deas from Obviouslee Marketing points out, it's the result of a series of meaningful decisions.

  • Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations.

  • Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right.

  • Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns.

  • Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO role is vital.

  • Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen.

  • As marketers, we need to act in solidarity to identify and address the barriers in both our industry and our organizations that are hindering the advancement of BIPOC. This round table will help us have the uncomfortable conversations and tackle some of the tough issues our society is facing.

  • Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.

  • Take a moment. Calm your thoughts. Form an image in your mind of what your career and your job as a B2B marketer can look like—how fulfilled you could be with your work. Is it all just wishful thinking? It doesn't have to be.

  • B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance and subject-matter expertise, according to recent research from TopRank Marketing.

  • No matter the size of your business, every single customer touchpoint is critical—especially now. And if you're not using a lifecycle marketing approach, you're probably missing out on key opportunities and revenue. It's time to make the shift. Sponsored by Act-On Software.

  • Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? Here's useful advice.

  • Most marketers know that having a speedy website matters. But just how important is site load time?

  • Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization.

  • The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council.

  • Overwhelmed, marketers have little time to learn what the customer really wants, let alone produce the content that really speaks to people on a deep level. The result is a content crisis. But it's possible to create and connect content to the customer journey and lifecycle. And to do it at scale.