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  • Lead Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    Every marketer wants to know: What's the best way to find leads? There are plenty of ideas out there... but not all methods are created equal. Don't blindly follow what your competitors are doing. In this free event, three lead gen experts share their unique methods to attract qualified leads to your business. Sponsored by Skyline.

  • Your AI Needs a Human Copyeditor

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

  • How AI Adoption in Sales Enablement Is Changing RevOps

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.

  • Telling a Story With Data: Four Essential KPIs to Share With Boards

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

  • Keeping Pace: How Agile Content Marketing Wins in a Fast-Changing Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.

  • The Gender Pay Gap for Marketing and Sales Freelancers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How big is the pay gap between male and female marketing and sales freelancers? To find out, researchers analyzed the hourly rate charged by 9,078 US-based freelancers.

  • Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.

  • Seven Guiding Principles for Noticeably Better B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

  • Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Communications

    This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff.

  • Your Rebranding Blueprint for Brand Transformation

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Understand why and how you should redefine your brand to ensure market dominance. Embark on your rebranding journey with this compact guide and blueprint. Read now.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Video is engaging. So it makes sense as a marketing channel. Problem is: budget, time, script... But with the insider knowledge that our three video marketing experts will share with you, you'll overcome all that. You'll learn how to produce high-quality videos that engage prospects and move them through your funnel. Sponsored by Vimeo.

  • AI Use Across the Customer Journey Means Aligning Across Teams

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

  • B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.

  • Four Types of Webinars That Convert Prospects Into Customers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.

  • How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.

  • The Selling Styles B2B Buyers Prefer Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.

  • The Power of Second Chances in B2B Marketing | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    Dive into an inspiring episode of the Marketing Smarts Live Show that explores the transformative power of second chances. This show features insights from a company that provides work opportunities for incarcerated women.

  • Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.

  • The Benefits of Using AI in the Sales Process

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.

  • Tech Marketers Need to Rethink Automation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.