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CONTENT TYPE: Master Class | TOPIC: Content
To build brand authority, you must know what truly matters to your customers. Join Mantis Research co-founder and Chief Strategy Officer Michele Linn in her new Master Class, Using Research for Content and Thought Leadership—learn her 4-step survey method strategy and position yourself as a thought leader!
CONTENT TYPE: Master Class Lesson | TOPIC: Content
It’s time to dig into the data! This lesson will walk you through the basic process of analyzing the initial data, how to revisit the big picture questions, consider the result segments and how to best present your data to your team.
A well-structured research report enables you to tell a powerful and effective story. Learn all of the aspects you need to include in your report to tell a powerful story.
The true power of doing research is not just in the data that you collect but in all of the different ways you can repurpose that data to help your audience and grow your brand recognition and authority.
This is not your typical lesson about mindset; instead, it focuses on when you should (and should not) conduct research. It also offers an overview of the IDEA model so marketers can understand the flow of the following lessons and explore a sample timeline.
Learn the Pros and Cons of three basic ways you can get people to answer your survey: asking your audience, forming a partnership, and using a panel. When you understand the difference between B2B and B2C responses, you can decide the best path forward for your survey.
Once you decide to conduct research, you need to determine what you want to study in alignment with your brand. This lesson walks through the three core things every great research topic has in common so you present something new and bring meaning to your audience.
CONTENT TYPE: Article | TOPIC: Management
As an agency, you have more than just the smarts to help your clients with their bottom line; You have the means to prove marketing's value to the business—and showcase your own awesomeness.
CONTENT TYPE: Chart | TOPIC: Mobile
Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
NFTs have had a strong debut as one-of-a-kind collectibles, but forward-thinking brands will organize around how they can take advantage of this new class of technology to mobilize customers and engage communities.
Give personality to a software feature. Provide an epic tale with a product update. Even business buyers are swayed by stories, which bring emotion—and humanity—to your brand.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Put together an ABM Program from scratch— or dust off those cobwebs from your existing program—with the guidance of ABM expert Stefanie Neer. She'll show you why two months is all you need to put a solid plan in place, gain some quick wins—and even get the sales team's buy-in and participation. Woah. Sponsored by Drift.
CONTENT TYPE: Podcast | TOPIC: Content
Join the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization.
CONTENT TYPE: Article | TOPIC: Content
So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does.
CONTENT TYPE: Infographic | TOPIC: Social Media
According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive.
CONTENT TYPE: Article | TOPIC: Marketing Technology
A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos."
Mundane tasks taking up your time? Overwhelmed by data? Good news: there's an AI-based tool for that.
CONTENT TYPE: Chart | TOPIC: Social Media
Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.
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