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  • Campaign Management Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Your campaigns are running—but are they driving revenue? Join three expert sessions to learn how to build smarter campaign workflows, eliminate execution bottlenecks with AI, and connect every campaign to the pipeline and revenue numbers leadership actually cares about. Sponsored by Wrike.

  • Build the Brain, Then the Agents: How B2B Marketing Leaders Turn AI Into Real Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Still running AI experiments that go nowhere? Marketing teams that are actually pulling ahead aren't testing more tools—they're building a smarter foundation. Learn how to build a unified GTM brain and deploy agents that move the pipeline needle. Sponsored by Interrupt Agents and Glean.

  • What's Missing From Your B2B Content: Q&A with Belinda Weaver (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results. Read more

  • Why Marketing Is Seen as a Black Hole (And What Data Says to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role. Read more

  • Martech Built Empires—Now It Needs Bridges

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness. Read more

  • 6 Questions You Should Answer Before Launching Any Brand Experience

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Experiential marketing can drive real business impact—but only with the right strategy. Learn the six essential questions that ensure your next activation delivers measurable results. Read more

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    B2B buyers are tuning out generic content—and your competitors are still publishing it. Join three expert sessions to learn how to create credible, conversion-driven content that earns trust, closes gaps in the buyer journey, and actually moves decision-makers to act. Sponsored by Canto.

  • AI Update, May 15, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, May 8. Stay in the know.

  • 5 Signs You May Be Paying the Hidden Cost of an Outdated Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance. Read more

  • Not Just Seen, But Felt: How Experiential Marketing Creates Lasting Impact

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    Experiential marketing turns events into powerful drivers of trust, engagement, and pipeline growth. Learn how to design, measure, and extend experiences that deliver real business impact. Read more

  • AI Update, May 8, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, May 1. Stay in the know.

  • Your Data Is the Problem: Why Data Readiness Is the Real AI Imperative

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more

  • Search Isn't Dead, but Your Customer Acquisition Strategy Might Be

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more

  • AI Update, May 1, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 24. Stay in the know.

  • Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more.

  • From Thought Leadership to Thought Diagnosis: Creating Interactive Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more.

  • Customer Experience Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Customer Experience

    Customers are the cornerstone of every business. So, to be successful, your CX needs to be top-notch. Join us for three expert-led sessions that will help you optimize your customer journey and effectively capture your customer's voice—all in the AI era. Sponsored by SurveyMonkey.

  • Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.

  • The Future Funnel: Why Advocacy Is the Engine of B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

  • AI Update, April 10, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 3. Stay in the know.