Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Master Class Lesson | TOPIC: Email
The most valuable real estate in your email? Your From line. Learn why your name matters to your audience—and how you can use it to earn their trust and attention.
Subject lines: What works? And what doesn't? Learn how to write a good email subject line that speaks to your readers' interests and gets the email opened.
What should you write about? How much should you write? Your email creative—and your success—depends on your goals. Define your goals to define your content.
Email marketing is just that: Marketing. Getting people to take action. Learn how to craft a compelling call to action (CTA) so people respond the way you want them to more often.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.
CONTENT TYPE: Article | TOPIC: Email
There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.
CONTENT TYPE: Chart | TOPIC: Management
Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.
CONTENT TYPE: Webinar | TOPIC: Demand Generation
Learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. Sponsored by ActiveCampaign.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article.
CONTENT TYPE: Infographic | TOPIC: Career Management
Most workers say they are feeling burned out but still plan to stay at their current job next year, according to an infographic covering findings from a survey of more than 2,000 workers.
CONTENT TYPE: Chart | TOPIC: Email
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.
CONTENT TYPE: Friday Forum | TOPIC: Email
The B2B media mix wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho-hum emails. Sponsored by Vidyard.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
The first part of this article series identified what factors contribute to the dark funnel—a (spooky) place where prospects learn about your company without your knowledge. This second part offers concrete steps you can take to start obtaining data from the dark funnel.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even more so than collecting data. Are you ready to have a third-party cookie conversation?
We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research.
CONTENT TYPE: Article | TOPIC: Public Relations
Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic explores how the lines between B2B and B2C blur in considered purchases, and how businesses in both areas need to combine right-brain and left-brain approaches to succeed.
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