Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research from Skynova.
CONTENT TYPE: Article | TOPIC: Career Management
If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control.
CONTENT TYPE: Infographic | TOPIC: Social Media
Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy
Learn how today's marketing leaders are turning their data into rocket fuel—what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and more. Sponsored by Salesforce.
CONTENT TYPE: Sponsored Webinar | TOPIC: Metrics & Measurement
B2B marketers are moving away from third-party data and embracing first-party customer data. But what processes do you need in place to make the switch—and effectively drive marketing? Sponsored by Bounteous and Acquia.
CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation
SESSION 3 of 4: You've got your Sales Enablement Plan research and preparation completed (Session 2)... Now what? Join Pam Didner in Session 3 of her series: Creating Your Sales Enablement Plan to create a three-step plan that builds a bridge with your Sales team!
CONTENT TYPE: Podcast | TOPIC: Branding
Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turn that into your specialty.
CONTENT TYPE: Article | TOPIC: Management
Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true.
Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills.
CONTENT TYPE: Chart | TOPIC: Branding
Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata.
CONTENT TYPE: Article | TOPIC: Email
Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
You have a big channel partner who has doubled your sales. Yeah! But then the partner starts making decisions willy-nilly without checking with you. D'oh! Here's how to prevent similar conflicts.
CONTENT TYPE: Webinar | TOPIC: Email
Is your email marketing underperforming? You're not alone. The good news? This webinar offers key insights into what's driving audience engagement in 2022. Join us to learn how to increase opens, get more clicks and conversions, and improve campaign ROI with these simple (but effective) tips. Sponsored by Vidyard.
CONTENT TYPE: Chart | TOPIC: Career Management
Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense.
Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.
SESSION 2 of 4: Aligning your Sales and Marketing teams requires an action plan! Discover the steps to a successful Sales Enablement Plan that increases your impact on sales. Join Pam Didner for the second session in her Sales Enablement: Aligning Marketing and Sales Working Webinar Series.
CONTENT TYPE: Podcast | TOPIC: Demand Generation
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.
CONTENT TYPE: Infographic | TOPIC: Branding
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences.
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