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  • In B2B relationships, all voices are important, but not equal or the same—and treating them as such can cost your company retention and loyalty.

  • How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now prefer? This infographic from Expert Marketing delves into those questions.

  • "What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. This article covers some basic ideas that separate marketing strategy from other aspects of marketing.

  • Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.

  • Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like.

  • Many brand-naming rules are totally valid, but adhering to them doesn't guarantee success. Every brand is different, and if you need to break one of these five rules, it's okay.

  • Which responsibilities do the best sales managers excel at? To find out, researchers at Rain Sales Training conducted a survey of more than 1,000 sellers and sales managers.

  • "It's not Sales' job to nurture..." Join demand gen expert and bestselling author Kenda Macdonald as she unpacks this controversial statement. Nurturing doesn't stop once a lead becomes an MQL. Learn Marketing's role in nurturing beyond MQLs and making sales processes more effective.

  • Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

  • Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.

  • Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.

  • You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.

  • Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research from Jiminny.

  • This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple.

  • Marketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations with qualified leads. Learn what contextualized conversations are, why they work so well to convert leads, and how marketing automation can help you help Sales.

  • To support Sales, marketers need to cultivate leads and nurture them through the buying process—empowering leads and the sales team alike to have conversations with each other. See what needs to be done.

  • Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads—especially lead quality and lead follow-up (or the lack thereof). In this webinar, you'll learn how to use lead scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. Sponsored by Adobe Marketo Engage.

  • Somebody has to wrangle all those marketers to make sure they're getting their job done. Luckily, marketing ops is gaining popularity. Check out trends in the marketing ops profession.

  • Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.

  • Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.