Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content
Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.
CONTENT TYPE: Article | TOPIC: Events
Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Content
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
CONTENT TYPE: Infographic | TOPIC: Social Media
Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.
CONTENT TYPE: Podcast | TOPIC: Email
Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion.
CONTENT TYPE: Article | TOPIC: Demand Generation
This article explores what entry points are and how to successfully use them to get people signed up and into your database.
CONTENT TYPE: Chart | TOPIC: Social Media
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.
CONTENT TYPE: Article | TOPIC: Email
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.
This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.
Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.
CONTENT TYPE: Chart | TOPIC: Branding
Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.
This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
SQLs are often a source of friction between Sales and Marketing. Though MQLs remain a trusted way to qualify potential buyers, the process often breaks down because of noisy traffic—too many leads, too little quality. Join us to learn how to clear the way for driving high-quality leads. Sponsored by Act-On.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.
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