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  • 2025 Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.

  • How Marketing Data Validation Is the Key to Successful Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.

  • How to Create a Marketing Automation Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. This infographic covers what that looks like when executed.

  • LinkedIn Ads: Getting Set Up for Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

    Attract the right buying audience with inexpensive and effective LinkedIn advertising! Join AJ Wilcox, THE LinkedIn ad expert, to get your account optimized to deliver high-converting ads to your target audience. You'll discover which types of ads to run, which metrics to pay attention to, and how to retarget your ideal customers in this first Working Webinar.

  • Are Popular Websites Complying With Privacy Regulations?

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according to recent research.

  • Email Marketing Developments in 2024 and Their Ripple Effects in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

  • Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.

  • What Makes Social Media Content Relevant?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

  • 10 Passive-Aggressive Phrases to Avoid in Work Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers frequently used passive-aggressive phrases to avoid in work emails, similar phrases to steer clear of, and what to say instead.

  • Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

  • What Does Email Personalization Really Mean for B2B Marketers in the Age of AI?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.

  • How Instagram Influencers Feel About AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 64% of Instagram influencers believe AI-generated content will lead to content overload on social media platforms, according a recent survey.

  • The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

  • The Three Key Drivers of Highly Effective Sales Training

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.

  • The Top Challenges Marketers Face With Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

  • The Most Important Factors in Selecting a PR Agency [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research.

  • How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

  • The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

  • How Baby Boomers' Digital Media Habits Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

  • Landing Page Conversion Benchmarks for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?