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CONTENT TYPE: Video | TOPIC: Career Development
Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode, featuring branding expert Christine Gritmon, delves into the topic, offering valuable insights for marketers and executives.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Your website copy and blog posts are not meant solely for a search engine algorithm. You need an engaged audience for the content to have an effect. Marketers can learn a little something about that from live theater.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic provides a five-step plan for developing, executing, and optimizing an organic strategy for your website.
CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing
It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your head around account-based marketing, new measurement mindsets, and a sea of martech that seems to be expanding by the minute.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.
CONTENT TYPE: Video | TOPIC: Marketing Management
Guest Jill Roberson, VP of digital marketing at digital agency Velir, and host George B. Thomas discuss the importance of adopting a digital evolution mindset. But what does that mean, exactly?
CONTENT TYPE: Article | TOPIC: Branding
This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research from Aptitude 8 and Ascend2.
CONTENT TYPE: Article | TOPIC: Customer Experience
How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?
CONTENT TYPE: Chart | TOPIC: Marketing Management
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. What's to be done?
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
Today's AI tools can personalize your marketing materials at scale, engaging your customers like never before. Discover how to use AI to create a personalized, seamless buying experience that wows your audience and fills your pipeline. Sponsored by Drift.
CONTENT TYPE: Article | TOPIC: SEO
As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How can texting help businesses with their marketing and operations? To find out, Text Request surveyed professionals across a wide range of ages and industries.
CONTENT TYPE: Podcast | TOPIC: Communications
You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the same page.
Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.
CONTENT TYPE: Chart | TOPIC: Career Development
The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.
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