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CONTENT TYPE: Podcast | TOPIC: Marketing Management
Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks for achieving synergy between your Sales and Marketing efforts.
CONTENT TYPE: Article | TOPIC: Marketing Content
Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Some 62% of people say they would not use a business if they found incorrect information about it online, according to a recent survey of 1,138 Americans.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.
CONTENT TYPE: Article | TOPIC: Martech
A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, spills the beans on the Marketing Smarts Live Show. Dig into the episode's goldmine of insights.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver?
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Selling physical products to consumers over the Internet has never been easier. So why are B2B firms struggling to achieve digital transformation?
CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing
Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.
CONTENT TYPE: Article | TOPIC: Communications
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department communication to collaborative content and battling overwhelm.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees.
CONTENT TYPE: Chart | TOPIC: Career Development
Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.
CONTENT TYPE: Video | TOPIC: Marketing Content
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.
CONTENT TYPE: Article | TOPIC: Marketing Management
'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.
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