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CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence
Not getting the creative output you want from generative AI tools like ChatGPT? The secret lies in providing very specific prompts that direct these tools to deliver your ideal output. Learn how brand storyteller Marcus Nelson crafts prompts that generate relevant, useful, and interesting copy.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.
CONTENT TYPE: Video | TOPIC: Social Media Marketing
"Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody else, and every business can benefit from that," says this episode's guest. Discover how your marketing can benefit.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.
CONTENT TYPE: Webinar | TOPIC: Email Marketing
In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.
CONTENT TYPE: Article | TOPIC: Branding
Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.
CONTENT TYPE: Article | TOPIC: Writing
Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.
Considering using TikTok for your business, insists expert Wave Wyld, is inevitable. You can't avoid it. And because the business side of it is still in its infancy, opportunities are everywhere and new commerce-related features are continually being added. See what TikTok has to offer your business.
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
With the launch of ChatGPT, AI is the topic of the day... And no doubt, it's here to stay. But what does it mean for B2C marketers? Join us to learn how to harness AI in your omnichannel marketing campaigns and how AI will impact your organization—and marketing roles. Sponsored by Bloomreach.
CONTENT TYPE: Article | TOPIC: Marketing Management
Sales training can be littered with outdated strategies that don't translate well into a hybrid or digital-first environment. This article outlines three necessary tactics for training future salespeople.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows.
The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Marketing Smarts Live Show episode 39, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy.
CONTENT TYPE: Article | TOPIC: Marketing Content
If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos.
CONTENT TYPE: Chart | TOPIC: Career Development
How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should take to clean your data.
Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.
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