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CONTENT TYPE: Infographic | TOPIC: Career Development
This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking.
CONTENT TYPE: Video | TOPIC: Customer Experience
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge.
CONTENT TYPE: Article | TOPIC: Public Relations
Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
Marketers are using AI to gain competitive advantage. Are you? Discover how to pair authentic human input with artificial intelligence to unlock more precise market research, actionable customer insights, and winning marketing campaigns. Sponsored by SurveyMonkey.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. So, what are the secrets to the company's marketing success? And what can marketers learn from its strategy?
CONTENT TYPE: Podcast | TOPIC: Career Development
Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The recessionary environment is driving the need for sales reps to personalize the buying experience. This article explores how individualized sales training helps ensure high-quality experiences.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down by inefficient processes, improve and refine your creative production workflow with the tactics in this free webinar. Sponsored by Celtra.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting.
CONTENT TYPE: Article | TOPIC: Career Development
AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.
In a world where diversity and inclusivity are becoming central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing. This episode covers essential inclusive marketing techniques for businesses today.
As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that.
CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing
If you've hosted lead-generation webinars, you know how challenging it can be to attract the right audience to register—and to show up! But when you partner with new AI tools, you can easily create targeted titles and captivating content that attract qualified leads. Discover how in this free webinar. Sponsored by Cvent.
Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.
CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing
Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribution model, and more.
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