Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.
CONTENT TYPE: Webinar | TOPIC: Marketing Technology
New trends and technologies can fall flat if your business hasn't built the connections and collaboration needed to best take advantage of those tools. Join us to learn how to foster community engagement so your business can thrive in a tech-powered world. Sponsored by Vidyard.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth?
CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement
The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Cvent.
CONTENT TYPE: Podcast | TOPIC: Content
Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.
CONTENT TYPE: Infographic | TOPIC: Career Management
Being a life-long learner can help you adapt and adjust over time. So, how can you ensure that you stay curious? This infographic explores tips for cultivating curiosity over the course of your career.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.
Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.
CONTENT TYPE: Article | TOPIC: Marketing Technology
It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.
CONTENT TYPE: Article | TOPIC: Events
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.
CONTENT TYPE: Sponsored Article | TOPIC: Branding
It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps.
CONTENT TYPE: Chart | TOPIC: Management
Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Nana said it best: "Make do and mend." In this webinar, we'll teach you how to make the most of what you have—using a humble budget to drive revenue numbers worth bragging about. Learn how to keep ROI high even when your resources are low. Nana would be proud. Sponsored by Drift.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
The continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul Ince discusses ways to get started, mindset, buy-in, and so much more in this tactics-filled episode.
CONTENT TYPE: Article | TOPIC: Content
Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.
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