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CONTENT TYPE: Video | TOPIC: Event Marketing
Anything—from podcasts to community meetups—can be an event, insists Airmeet CMO Mark Kilens. And such micro-events should take place often, in different formats, he says, because in a vast sea of online content... events can also be a brand differentiator: "You can't stand out with content anymore."
CONTENT TYPE: Article | TOPIC: Marketing Strategy
One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to setting sales appointments.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authenticity and the art of storytelling.
CONTENT TYPE: Article | TOPIC: Demand Generation
Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content.
CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence
As a steward of your brand voice, you may hesitate to hand it over to AI. What if you collaborate with AI instead? Erika Heald, founder of Erika Heald Marketing Consulting, shows you how to create a consistent brand voice with AI. Now, every piece of content from your organization will sound like it could only come from your brand.
CONTENT TYPE: Chart | TOPIC: Marketing Management
A significant share of workers say they would be deterred from taking a job offer if the company takes a political stance contrary to their own, according to recent research from Hi Bob.
Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you.
CONTENT TYPE: Video | TOPIC: Marketing Content
Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements?
How have empathy maps changed now that empathy is more vital to marketing than ever? This article suggests that they become as mutable as the customer behaviors that inspire them.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring.
CONTENT TYPE: Infographic | TOPIC: Branding
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar BranZ's annual ranking of the world's most valuable brands.
The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience.
CONTENT TYPE: Video | TOPIC: Advertising & Promotions
Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective?
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Are you producing Sales-supporting content that goes unused? As marketers, we all experience that disappointment. What if you could fix it by setting up the "just right" conditions that they need? Learn how this research-backed formula gets salespeople to use more of your content and close more deals. Sponsored by Allego.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all kinds of tactics and content, from audience targeting to product descriptions.
CONTENT TYPE: Infographic | TOPIC: Marketing Management
More than half of remote workers say they've cooked food and done laundry while on the clock, according to a survey of 1,005 workers conducted by CraftJack.
Can you copyright AI-generated content? What legal risks are involved when you use AI's content? If you're using AI for any of your work, you need to know enough about the law to stay out of trouble. Ruth Carter, Esq., evil genius at Geek Law Firm, reveals the current legal rules and regulations around AI and how you can expect them to evolve.
People like to win—whether it's a win for their business or themselves. When marketing incorporates gamification and interaction, winning comes with the added benefit of brand loyalty.
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