Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.
CONTENT TYPE: Article | TOPIC: Marketing Technology
You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization—especially sales teams.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.
CONTENT TYPE: Chart | TOPIC: Social Media
YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.
CONTENT TYPE: Article | TOPIC: Email
Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Are you unwittingly sabotaging your cold-call sales by being too chatty, or failing to prepare, or reading straight from a one-size-fits-all script? Read this article to find out, and learn what to do instead.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%).
CONTENT TYPE: Infographic | TOPIC: Content
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.
CONTENT TYPE: PRO Webinar | TOPIC: Social Media
SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.
CONTENT TYPE: Article | TOPIC: Content
Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in.
CONTENT TYPE: Sponsored Article | TOPIC: Email
When you consider that between 3 and 4 billion emails are sent and received every single day, making yours stand out in a crowded inbox is always going to be a challenge. Is the effort even worth it? It is—if you can make your emails stand out.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
What exactly is voice of the customer, and what impact can it have on your potential business growth? Nate Brown drops the mic on hurdles, tips, myths, and so much more.
CONTENT TYPE: Infographic | TOPIC: Social Media
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.
Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?
Keeping people's eyes on your website is a vital top-funnel tactic. Check out these 10 tips for more engaging blog posts.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius.
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement
Collecting data is easy. Knowing how to analyze and best use that data to inform your marketing efforts... isn't. Join this free webinar to learn how to choose and track the best KPIs for your organization, and increase your ROI using the power of data—the right way. Sponsored by Vidyard.
CONTENT TYPE: Article | TOPIC: Social Media
Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.
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