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  • Company Diversity, Equity, and Inclusion: How to Overcome Challenges and Drive True Change

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Diversity, equity, and inclusion is a win-win for everyone: It's good for business, good for employees, and good for PR. To drive real change, check out these tips.

  • How Much Time Do People Spend in Unnecessary Meetings?

    Chart

    CONTENT TYPE: Chart | TOPIC: Management

    Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from Otto.ai.

  • How to Effectively Build Your Brand Within Emerging Virtual Worlds

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.

  • Upskilling Tips for Employees and Employers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    This infographic summarizes what upskilling is and covers upskilling tips for both employees and employers.

  • Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    Top-performing salespeople are more likely to understand their buyers' need for value and make the case for value more strongly compared with their peers, according to recent research.

  • Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    Is your organization ready for a rebrand? Don't jump the gun. Before you launch, take these three steps.

  • Brand Extensions: A Strategic Path to Growth

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different product category can provide sizable benefits, including new paths to growth. But you have to be careful.

  • Virtual Event Trends: Businesses' Future Plans and Top Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Events

    Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester.

  • How to Budget Strategically for Your Digital Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Management

    What's the secret to constructing a sophisticated, airtight digital marketing budget that's justifiable and sensible? It's definitely not more spend equals more payoff. Check out this article for budgeting tips.

  • Five B2B Brands That Prove Voice Search Is More Than Hype

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way.

  • 12 Email List Management Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list.

  • Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

  • How to Build a Great Marketing Team in 2023: Paul Flaharty on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Management

    Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs.

  • The Most (and Least) Innovative Cities in America [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    Seattle is the most innovative city in America, according to a recent report from The Fabricator.

  • Art or Science? The Fate of Data-Driven Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In an era of Big Data and revenue-driven marketing strategies, is it possible to find a balance between the art and science of marketing? This article tackles that question.

  • Anatomy of an Email: Overview

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email

    Email marketing isn't just about quick sales, nor is it constant content. It's important to understand the basic components so you know what to test—bringing you to higher response rates.

  • Anatomy of an Email: Letter Format & Signatures/PS

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email

    The most overlooked, yet essential, part of any sales letter? The ending! Learn how to use your signature to strengthen your authority and a postscript (P.S.) to reinforce your email's main message.

  • Anatomy of an Email: First Impressions

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email

    People make subconscious judgments within moments of seeing your email. Learn how to make a great first impression with your email marketing.

  • To Automate or Not Is the Wrong Question

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email

    Without automation you'll be stuck at your desk waiting for the best moment to send your message. Learn how to automate your email marketing, freeing your time and improving your response rates.

  • Offer Emails: How to Do Them the Right Way

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email

    With email marketing, there's plenty of wrong ways to promote your offer. Discover how to present your solution in a way that increases your clicks and response.