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  • Picking the Right Email Sender Name: Brand or Person?

    Article

    CONTENT TYPE: Article | TOPIC: Email

    When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against.

  • Delegation Tips From 10 Successful Leaders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management

    Effective delegation requires understanding which tasks and decisions need to be handed off and who is best suited within your organization to tackle them. This infographic covers delegation tips from 10 well-known entrepreneurs and executives.

  • Data Draws the Big Picture: Why and How to Use Data Visualization

    Article

    CONTENT TYPE: Article | TOPIC: Content

    The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.

  • The Most Important Tech and Societal Trends for Marketers in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.

  • To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.

  • The State of Ethnic Diversity in the Marketing Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Management

    The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research.

  • When B2B Marketers Should Use Account Intelligence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic covers when account intelligence tends to be most useful. Specifically, it looks at the key touchpoints for using account intelligence in ABM strategies, go-to-market strategies, and field marketing strategies.

  • The Nine Most Common Brand-Positioning Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid.

  • A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content

    Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new generation of marketers.

  • Seven Ways to Make Hybrid Work Less Stressful for Your Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management

    Although the transition to hybrid work has had many benefits for employees, it's also led to new challenges. This infographic explores how to ease those stresses for your team.

  • The Future of B2B Marketing: Hot Advice & Smart Insights for 2023

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.

  • The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according to recent research from Dun & Bradstreet.

  • Seven Ways Management Accounting Can Benefit Your Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: Management

    You might think Marketing and Accounting have nothing to say to each other. But you'd be wrong. Seven ways wrong, according to this article, which outlines how Marketing Ops can benefit greatly from Accounting's involvement.

  • Customer-Centric Companies Win in Recessions: How Customer Insight Cushions Downturns and Speeds Recovery

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that.

  • How to Overcome the Biggest B2B Buying Barriers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.

  • How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider.

  • The Content Roadblock: How Inefficient Workflows Affect Creative Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2.

  • AI for Business and Marketing: What's Possible (And What's Not)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn!

  • The Least Stressful Business Software Solutions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    Social media management tool Sprout Social is the least stressful business software solution to use, according to recent research.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Management

    As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share how to navigate the year ahead so that it's your best B2B year yet. It's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.