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  • Learn what things Google Analytics 4 doesn't do well, and how you'll need to integrate it into the rest of your MarTech stack for maximum productivity.

  • Learn the origins of Google Analytics 4 and why it's so different, due to its Firebase heritage. You'll also learn how configuration has radically changed and what tools you'll need to know to make it work best.

  • You'll learn how to connect Google Analytics 4 to your Google Data Studio account, what connectors you might need, and how to access the different variables.

  • Learn where software like Google Analytics 4 fits into the overall customer data framework and what you'll need to do to prepare for a future with less and less customer data available from third-party sources. You'll also learn where Google Analytics fits into zero-party and first-party data.

  • B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.

  • B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn't ignore your self-serve market. You can do both.

  • Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.

  • We help a lot of marketers and business leaders untangle their demand generation efforts. This e-book shares the top 6 Demand Gen Mistakes we see regularly. We've also included some helpful exercises to flesh out exactly where it's going wrong.

  • Not all of us can be good at naming things, which is why we have brand-naming agencies and experts to make sure a new name rolls right off the tongue. This article gives five ways to tell whether a brand-namer is worth your while.

  • Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, according to recent research from Chief Outsiders.

  • This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter.

  • Strategy and Content are a great start to answering your prospect's questions. But how can you know when they'll want your content? Work side-by-side with Jeannie Walters, our CCXP, to map this specific part of your customer's journey. With this plan in hand, you'll know exactly how to provide prospects with the right content at the right time. Register for Session 3 of the B2B Content as Customer Experience Working Webinar series.

  • Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers.

  • We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.

  • This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone.

  • Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.

  • A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool.

  • Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas.

  • It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.

  • Is traditional ABM strategy enough in the age of B2B buying groups? Groups are made up of individual people, this article argues, and it's time for ABM to address each person's buying journey.