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CONTENT TYPE: Article | TOPIC: Marketing Strategy
To minimize risk and maximize the benefits of strategic alliances, B2B companies must carefully consider their specific circumstances, objectives, and the compatibility of potential partners. Here's what you need to know.
CONTENT TYPE: Video | TOPIC: Marketing Content
If you're looking for a fresh perspective on B2B marketing and storytelling, then this episode of the Marketing Smarts Live Show featuring Jay Acunzo is a must-watch.
We marketers have grown accustomed to measuring everything. It if can be measured, why not do it? Well... because metrics are messy and outcomes are more important.
CONTENT TYPE: Article | TOPIC: Public Relations
Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.
CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence
Generative AI is a gamechanger, but it could also be a nightmare. When so many pieces of content can be created so fast, how do you ensure the quality and consistency you need to keep everything on brand? Here are three tips.
Marketers are often told to avoid "sales-y" content—to offer something helpful and customer-focused instead. But that doesn't mean avoiding talking about your service entirely. And if you do it right, your content will answer all your prospects' questions, so that when they come to you they're ready to buy.
Are you using empathy to its full potential in your marketing? This article argues for a comprehensive approach— empathic marketing—that resonates with audience emotions, desires, and needs and translates into business success.
CONTENT TYPE: Article | TOPIC: Demand Generation
We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.
Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success.
The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.
CONTENT TYPE: Sponsored Article | TOPIC: Branding
Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.
An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?
Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging.
CONTENT TYPE: Article | TOPIC: Email Marketing
Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.
As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.
CONTENT TYPE: Video | TOPIC: Email Marketing
The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.
CONTENT TYPE: Video | TOPIC: Customer Experience
Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his unfiltered opinions and insights on building trust online, especially in B2B marketing.
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