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CONTENT TYPE: Article | TOPIC: Marketing Strategy
Personalization is such a sacred word in marketing. Who would question its effectiveness? This article examines a piece by two writers who did just that, and highlights points that are worth considering in the context of B2B.
B2B buyers want you to treat them as humans, not algorithms. To connect with your customers successfully—on a human level—follow these five steps.
CONTENT TYPE: Article | TOPIC: Content
As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.
Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.
Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.
Organic referrals are as good as free advertising, but they don't always happen. More often, customers have to be prompted to refer people to your business. Here are nine ways to ensure you get referrals consistently.
CONTENT TYPE: Article | TOPIC: Branding
It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences.
CONTENT TYPE: Article | TOPIC: Marketing Technology
One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered.
CONTENT TYPE: Sponsored Article | TOPIC: Email
Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how.
CONTENT TYPE: Article | TOPIC: Mobile
Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.
Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work.
CONTENT TYPE: Article | TOPIC: Social Media
Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.
CONTENT TYPE: Article | TOPIC: Email
It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation.
CONTENT TYPE: Article | TOPIC: Events
Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events.
CONTENT TYPE: Article | TOPIC: Customer Experience
In B2B relationships, all voices are important, but not equal or the same—and treating them as such can cost your company retention and loyalty.
"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. This article covers some basic ideas that separate marketing strategy from other aspects of marketing.
Many brand-naming rules are totally valid, but adhering to them doesn't guarantee success. Every brand is different, and if you need to break one of these five rules, it's okay.
CONTENT TYPE: Article | TOPIC: Management
Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.
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