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CONTENT TYPE: Article | TOPIC: Marketing Strategy

It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Artificial intelligence has been improving workflows in back-office systems for years. But the advent of generative AI, which interprets human language and mimics human speech, writing, and art, can revolutionize customer service in particular. Here's how.

CONTENT TYPE: Article | TOPIC: Demand Generation

By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and out in the real world more.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right.

CONTENT TYPE: Article | TOPIC: Career Development

The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.

CONTENT TYPE: Article | TOPIC: Public Relations

Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and how do you get such a view of—how can you forecast—the future of your market?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.

CONTENT TYPE: Article | TOPIC: Marketing Management

Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.

CONTENT TYPE: Article | TOPIC: Marketing Management

Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why.

CONTENT TYPE: Article | TOPIC: Career Development

It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.

CONTENT TYPE: Article | TOPIC: Martech

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

CONTENT TYPE: Article | TOPIC: Marketing Content

Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.