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CONTENT TYPE: Article | TOPIC: Public Relations
Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.
CONTENT TYPE: Video | TOPIC: Social Media Marketing
"Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody else, and every business can benefit from that," says this episode's guest. Discover how your marketing can benefit.
CONTENT TYPE: Article | TOPIC: Branding
Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps.
CONTENT TYPE: Article | TOPIC: Writing
Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.
Considering using TikTok for your business, insists expert Wave Wyld, is inevitable. You can't avoid it. And because the business side of it is still in its infancy, opportunities are everywhere and new commerce-related features are continually being added. See what TikTok has to offer your business.
CONTENT TYPE: Article | TOPIC: Marketing Management
Sales training can be littered with outdated strategies that don't translate well into a hybrid or digital-first environment. This article outlines three necessary tactics for training future salespeople.
The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Marketing Smarts Live Show episode 39, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy.
CONTENT TYPE: Article | TOPIC: Marketing Content
If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.
Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.
CONTENT TYPE: Video | TOPIC: Marketing Content
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode.
CONTENT TYPE: Article | TOPIC: Event Marketing
You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.
Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some insights.
Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.
CONTENT TYPE: Video | TOPIC: Career Development
Eric Yaverbaum has had countless successes in his career, but he manages to keep a handle on what truly counts in both career and life. And he has a lot of wisdom to impart that every marketer should be keen to keep in mind.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.
It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.
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