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CONTENT TYPE: Article | TOPIC: Marketing Strategy
We marketers have grown accustomed to measuring everything. It if can be measured, why not do it? Well... because metrics are messy and outcomes are more important.
CONTENT TYPE: Video | TOPIC: Marketing Content
If you're looking for a fresh perspective on B2B marketing and storytelling, then this episode of the Marketing Smarts Live Show featuring Jay Acunzo is a must-watch.
Are you using empathy to its full potential in your marketing? This article argues for a comprehensive approach— empathic marketing—that resonates with audience emotions, desires, and needs and translates into business success.
Marketers are often told to avoid "sales-y" content—to offer something helpful and customer-focused instead. But that doesn't mean avoiding talking about your service entirely. And if you do it right, your content will answer all your prospects' questions, so that when they come to you they're ready to buy.
CONTENT TYPE: Article | TOPIC: Demand Generation
We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.
CONTENT TYPE: Article | TOPIC: Public Relations
Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.
An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine.
Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.
CONTENT TYPE: Podcast | TOPIC: Communications
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a target audience might say no.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.
CONTENT TYPE: Video | TOPIC: Customer Experience
Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his unfiltered opinions and insights on building trust online, especially in B2B marketing.
CONTENT TYPE: Infographic | TOPIC: Career Development
What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.
Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.
CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions
When B2B competition is fierce—which it is, every day—you can't wait for customers to find you. Instead, you have to go beyond your competition. This report shows you how omnichannel marketing propels your business into the hearts, minds, and wallets of consumers. Sponsored by Vericast.
CONTENT TYPE: Podcast | TOPIC: Marketing Management
The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.
B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular.
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