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  • How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.

  • Reimagining Communication: The Evolution and Staying Power of Email

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.

  • How Well Do Senior Marketers Understand AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute.

  • Ad Tech Report: Is the Medium Rectangle's Era Over?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.

  • Are Businesses Planning to Give Their Employees Raises in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.

  • Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.

  • B2B Revenue Marketing and Closing the Credibility Gap | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?

  • The Top Generative AI Tools for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.

  • How Enterprises Are Using AI for Email Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.

  • Crafting a Dynamic Go-to-Market Campaign Plan | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Ever felt like your go-to-market (GTM) campaign plan was set in stone, only to realize that it needs to be as dynamic as the market itself? If so, this episode of the Marketing Smarts Live Show is a must-watch.

  • How Communications Pros Should 'Date' AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can help you embrace AI.

  • Are Businesses Creating AI Guidelines for Employees?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most also say their firm does not yet have those sorts of guidelines in place, according to recent research from Conversica.

  • How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more.

  • Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.

  • How to Get Started With YouTube Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? In this infographic, Semrush covers how to get started with influencer marketing on the video platform.

  • Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.

  • Mastering Brand Consistency in the Age of AI: A Guide for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.

  • How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.

  • ChatGPT: Marketing Dream or Marketing Disaster | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?

  • Why Employees Are Staying at Their Jobs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are.