Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most B2B marketers expect their firm's 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog Marketing Group.
CONTENT TYPE: Chart | TOPIC: Social Media
Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co.
CONTENT TYPE: Infographic | TOPIC: Mobile
Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.
CONTENT TYPE: Course | TOPIC: Search
Do you ever wish you had a better handle on Search Engine Optimization? More familiarity with the concepts that could help you make better SEO plans and better communicate your needs to your technical team members? Let us show you how to speak today’s SEO language and win big at search.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email
Email remains one of the most effective tools for marketing. And with the increasing use of mobile devices, it's also one of the most preferred methods of communication. So how can you create the most effective and engaging email campaigns? Sponsored by InfoUSA.
CONTENT TYPE: Article | TOPIC: Email
Email marketing doesn't work well if you don't understand your audience, their needs, their wants. Take these steps to learn more about your audience so that you can then segment them and improve your email workflow—and conversions.
CONTENT TYPE: Chart | TOPIC: Content
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Competitive intelligence (CI) generates actionable insights that are invaluable for determining marketing strategy, defining a product road map, and executing marketing campaigns that generate revenue, but CI initiatives often get deprioritized. Here's how to get the C-suite to make CI a priority.
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big.
CONTENT TYPE: Podcast | TOPIC: Content
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize.
CONTENT TYPE: Chart | TOPIC: Search
Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush.
CONTENT TYPE: Article | TOPIC: Content
Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you're considering using video, here are seven tips to help you build a solid video marketing campaign.
CONTENT TYPE: Infographic | TOPIC: Social Media
One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products?
CONTENT TYPE: Sponsored Article | TOPIC: Email
The popularity of email has increased exponentially since it was introduced to the public in the mid-1990s. Not surprisingly engagement with emails isn't what it once used to be. How can marketers increase opens, conversions, and brand loyalty?
The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider.
CONTENT TYPE: Chart | TOPIC: Email
Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.
Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns.
CONTENT TYPE: Webinar | TOPIC: Social Media
One of the hardest questions marketers ask is, "What content will resonate with our audiences?" And too often marketers are guessing, not listening, for the answers. Join us to discover how to create ideal, personalized experiences with content marketing at every touchpoint. Sponsored by Uberflip.
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