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  • There's a reason account-based marketing is exploding in popularity among B2B marketers. It's because ABM is making B2B marketing more effective than ever. Having seen firsthand what ABM can do, seven B2B marketing leaders offer advice and insight on how to boost your ABM efforts.

  • Twitter has 330 million active monthly users. More than 500 million tweets go out each day—roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets?

  • Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.

  • Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.

  • Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.

  • What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently do they pin content?

  • Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.

  • Lead generation is a detailed process. This infographic provides insights that help you understand that process and lays out tips and best-practices to set up a lead-gen system in six steps.

  • Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream.

  • Most marketers know that measurable ABM success isn't as simple as doing the same programs you already run, pointed towards a new set of accounts. Instead, there are added needs of personalization and tight alignment with outbound calling teams. Sponsored by Engagio.

  • To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here's a three-step guide to creating that kind of company atmosphere.

  • Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from Ascend2.

  • Images are key to making your social media posts get noticed. But those images—whether cover photos, profile pics, or visuals in timelines or news feeds—need to be the right display size. The problem? Social platforms often change their guidelines on optimal display sizes. The solution? This infographic.

  • The steady growth in the share of US adults who use social media appears to have plateaued, according to recent research from the Pew Research Center.

  • Social media long ago became the place where people voice their opinions on everything, including your brand and products. Also about company leaders, like your CEO or CMO. Which is why social media monitoring exists. But Google Alerts isn't nearly enough. Instead, here are 10 tools that work well.

  • Acquiring new customers is hard. Keeping those customers is less hard—if you listen to them about their needs and wants and preferences. Which is why customer satisfaction surveys are so important. What can you ask about in your customer satisfaction surveys?

  • Show of hands: how many of us have heard (or even said) the words "OK marketing team, this year we need to do more video"? And how many of us have actually succeeded? Do we even know what success looks like? Now is the time to learn. Sponsored by Brightcove.

  • Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.

  • What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions.

  • We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising generation.