FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Sort by:
  • Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales.

  • Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to recent research from Campaign Monitor.

  • The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well.

  • The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce.

  • We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible.

  • COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview.

  • Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script.

  • Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes—influencer marketing is a powerful but under-utilized tool for B2B marketers. Join us to learn how quality content makes influencer marketing an achievable goal.

  • We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias.

  • Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.

  • With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now?

  • Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives.

  • Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent research from LeadMD.

  • When you planned your slate of 2020 events, there was no way you could have foreseen what the past few weeks have brought. In what felt like an instant, months' worth of in-person events were canceled, postponed, or made virtual. So, what now? Sponsored by Cvent.

  • B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations.

  • Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us?

  • The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing.

  • All professional services agencies entering the third decade of the 21st Century have many responsibilities... but they have only one essential task: They must—constantly, continually, and rapidly—adapt to change and innovate.

  • Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com.

  • In an age of increasing privacy regulations, ad blockers galore, and the impending death of tracking cookies in Google Chrome, showing up well in the inbox is even more critical. Are you ready to win at email for the rest of 2020? Sponsored by Litmus.