Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
The entire retail industry is at a crossroads: store closures, CMO reshuffles, and competition from Amazon. But retailers still have a lucrative opportunity to differentiate themselves and win over undecided shoppers, who are large in number. Here's how.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan
Odds are, you don't need convincing to get on board with email marketing. Most marketers these days use email. But are you using it to its fullest potential? Here are 14 ways to get the most out of email.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Strategy
An economic downturn will come. That's a certainty. What's not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us we might expect during the next downturn.
Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers).
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know.
CONTENT TYPE: Chart | TOPIC: Public Relations | ELEMENT: Create
Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: Plan
Wasting time and money targeting the wrong consumers? With access to the world's largest survey on the digital consumer, getting a true understanding of your audience is simpler than ever. This demo of the GlobalWebIndex platform will show you how.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Even the most complex material can be generated and fleshed out in simple ways—via straightforward processes—to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Create
Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Communicate
Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon, you'll need to mitigate those challenges.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Create
Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
Workers are spending less time checking business as well as personal email, though most still spend several hours each day sorting through their inboxes, according to recent research from Adobe.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Plan
Keyword research is one of—if not the most—crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. Check out this infographic.
CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Management
Social media is ever changing, with networks coming, going, and changing in popularity—plus, there's increasing scrutiny and governmental oversight. How's a marketer to keep up? Sponsored by Trust Insights.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
If you're going to run a successful marketing campaign on Instagram, you need to understand it and its audience inside and out. Here are tips as well as tools to help you succeed on Instagram with video marketing.
A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because it's well-suited to brand-building and promotions. Before all else, though, you need to set up a killer profile—then follow these best-practices.
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