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CONTENT TYPE: Chart | TOPIC: Event Marketing

How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?

CONTENT TYPE: Infographic | TOPIC: Websites

How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist looked at Similarweb data from February 2025.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

CONTENT TYPE: Chart | TOPIC: Martech

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and personalization, email automation, and email AI usage.

CONTENT TYPE: Chart | TOPIC: Martech

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

CONTENT TYPE: Chart | TOPIC: SEO

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?

CONTENT TYPE: Chart | TOPIC: Event Marketing

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To find out, researchers surveyed 800 people in the United States.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.