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  • 2019 is here. Are you ready to get serious about (and get serious results from) your Account-Based Marketing strategy? Getting super granular with specific KPIs may feel like splitting hairs, but precision is key. Sponsored by Demandbase.

  • There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead.

  • Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.

  • YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics.

  • Customer lifecycle assessment is all about steady improvement—identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give short shrift. Here's your action plan.

  • Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success.

  • Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz.

  • Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it.

  • Instagram has over 1 billion active monthly users, but seeing success on the social platform is still a challenge for many marketers. Here's what your business needs to know before you 'gram.

  • With a new year of tradeshows upon us, all eyes turn to ROI. Are you ready to get the maximum value—and leads—out of your live events? Sponsored by Cvent.

  • You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here's a look at why video marketing is one of the most effective methods of brand promotion there is—and how you can use it to your advantage.

  • Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and highly effective.

  • If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for right now.

  • Which unconventional email themes—campaigns revolving around things like nontraditional holidays and special events—performed best for marketers in 2018?

  • How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 podcasts.

  • Many B2B organizations simply create more content and increase the number of campaigns in hopes that something will work, only to find that simply doing more does not successfully deliver a good buying experience. So what can you do, then, to improve demand gen results?

  • Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.

  • Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's General Data Protection Regulation (GDPR), according to recent research from SAS.

  • Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.

  • A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices.