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  • Are AI Tools Replacing Traditional Search Engines?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research.

  • How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success. Read more.

  • Where AI Gets Its Facts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent research.

  • Adtech's Publisher-First Era: How SSPs Must Adapt to Survive

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.

  • What Stops Marketers From Getting the Most Out of Data?

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.

  • How Trust in Influencers Varies Among Generations

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.

  • Content Marketers and AI: Efficiency, Speed, Usage, Concerns

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    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.

  • Top 50 US Podcasts in 2Q25 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to recent research.

  • How AI Is Impacting Email Marketing

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    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research.

  • Dear Clients, AI Is Smart, But It's Not an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.

  • Five Social Media Advertising Trends Shaping the Future [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Advertisers looking to stay ahead on social media should keep a close watch on these five trends.

  • The Measurement Paradox of Modern Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing.

  • How ChatGPT and Google AI Mode Responses Differ

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.

  • The Most Effective Marketing Tactics for Professional Services Firms

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    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.

  • The New Creative Talent Blueprint: Lead, Think, Inspire

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.

  • Brand GRAVITY's Pull: Attracting B2B Buyers Across Research Channels

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.

  • A Social Media Visibility Checklist for B2B Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality.

  • Why SMBs Hire Marketing Agencies

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    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?

  • The Remarkable Growth of Reddit's Ad Revenue

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

  • AI and the Future of B2B Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research.