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CONTENT TYPE: Article | TOPIC: Customer Experience

Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance.

CONTENT TYPE: Article | TOPIC: Email Marketing

Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive.

CONTENT TYPE: Article | TOPIC: Marketing Content

The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.

CONTENT TYPE: Article | TOPIC: Customer Experience

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.

CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

Email is an essential tool for modern marketers. It might not be shiny and new, but it’s still one of the most effective forms of marketing used today. Use it to increase engagement, conversions, and sales—you’re up for the challenge.

CONTENT TYPE: Article | TOPIC: Event Marketing

This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.

CONTENT TYPE: Article | TOPIC: None of the above

The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than a chore.

CONTENT TYPE: Article | TOPIC: None

You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component.

CONTENT TYPE: Article | TOPIC: None

Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y.

CONTENT TYPE: Article | TOPIC: Demand Generation

What was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was. Think, instead, a river fed by many brooks and streams that gracefully come together, only to rush over the edge of the waterfall into the (sometimes) beautiful and tranquil pond below

CONTENT TYPE: Article | TOPIC: None

The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally complete.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Generation Y is estimated to be the largest consumer group in US history, and marketers simply cannot afford to ignore the student segment. Learn why you should be marketing to college students—and how to do so effectively.

CONTENT TYPE: Article | TOPIC: Websites

It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.

CONTENT TYPE: Article | TOPIC: Public Relations

It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence.