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CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

You've likely sat through dozens of terrible presentations—and you're right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management

Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create

Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.

CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan

Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy

A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps.

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.

CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan

Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.

CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Create

For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.

CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Strategy

Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.