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20 Great Content Marketing Tools for 2024 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Martech

Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants.
How to Use Visual Storytelling in Marketing to Gain Customers

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.
The Evolution of Marketing From Product-Centric to Human-First [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Content

Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.
11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

Article

CONTENT TYPE: Article | TOPIC: Communications

Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.
What Journalists Want From PR Pros

Chart

CONTENT TYPE: Chart | TOPIC: Public Relations

What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.
The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.
Your AI Needs a Human Copyeditor

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.
Start/Stop/Keep: A Better Customer Engagement Strategy

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.
AI Can't Write Thought Leadership (But It Can Do Something Else)

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.
Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns.
How Agile Content Marketing Wins in a Fast-Changing Digital World

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.
Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.
Time Spent Per Day on Social Media by Country [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research.
Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show

Video

CONTENT TYPE: Video | TOPIC: Communications

This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff.
Four Types of Webinars That Convert Prospects Into Customers

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.
Effective B2B Email Strategies for the Win | Marketing Smarts Live Show

Video

CONTENT TYPE: Video | TOPIC: Email Marketing

Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies.
How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

Article

CONTENT TYPE: Article | TOPIC: SEO

Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.
How Design Practices Enhance Your Marketing Strategy

Article

CONTENT TYPE: Article | TOPIC: Branding

Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.
Personalization: The Secret Weapon B2B Companies Are Not Using

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

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20 Great Content Marketing Tools for 2024 [Infographic]

How to Use Visual Storytelling in Marketing to Gain Customers

The Evolution of Marketing From Product-Centric to Human-First [Infographic]

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

What Journalists Want From PR Pros

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

Your AI Needs a Human Copyeditor

Start/Stop/Keep: A Better Customer Engagement Strategy

AI Can't Write Thought Leadership (But It Can Do Something Else)

Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

How Agile Content Marketing Wins in a Fast-Changing Digital World

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

Time Spent Per Day on Social Media by Country [Infographic]

Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show

Four Types of Webinars That Convert Prospects Into Customers

Effective B2B Email Strategies for the Win | Marketing Smarts Live Show

How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

How Design Practices Enhance Your Marketing Strategy

Personalization: The Secret Weapon B2B Companies Are Not Using